60 / 118
[ 56 ]
TOBACCO BUSINESS
[
JULY
/
AUGUST
|
17 ]
Introducing Plasencia 1865
While the employees and staff keep the quality of the
products high, Nestor Plasencia considers the family to
be the foundation of the company. In his view, it’s up to
the family to lead the company and help produce the
best tobacco possible. “Right now, my brothers and I are
the fifth generation, working together with my dad,” he
says. “We hope we are going to have more generations
to come in the future to continue this family tradition in
this beautiful industry.”
In fact, that particular vision was behind Plasencia’s
decision to launch the cigar brand, Plasencia 1865.
In reviewing the company’s operations, the Plasencia
family felt it was missing what it considered to be the
best part of the cigar industry: the relationship with the
final consumer.
“We created Plasencia 1865 in order to distribute our
own line of products,” explains Nestor Plasencia. “The
first product we came out with was the Plasencia Alma
series. ‘Alma’ means ‘soul,’ so we put our soul and heart
into this cigar. We saved tobaccos from our best fields,
and from the best crops out of those fields we aged the
tobaccos and hand-selected every leaf out of the field in
order to create an amazing product.”
The Plasencia 1865 brand currently consists of Alma
Fuerte, one of five cigars in the company’s Alma Series.
This cigar is a medium- to full-bodied cigar made with
sustainability-sourced tobacco plants. The aging process
for the tobaccos used in this cigar is elaborate, and only
the best leaves are used for the cigar. Plasencia will also
be introducing another line of cigars named Cosecha,
which celebrates the company’s first-ever tobacco crop
grown in 1865.
What’s Ahead
To the Plasencia family, Plasencia 1865 is a significant
and important evolution of their company and their
dedication to the tobacco industry. The company has
used its master blenders to help create an amazing prod-
uct. The family uses some organically grown tobacco in
the blend and is excited to roll it out to retailers and cigar
enthusiasts. The company, having been around for de-
cades, isn’t worried much about the U.S. Food and Drug
Administration or its regulations.
“The thing is that there has always been a time when
people have said this is the end of the cigar industry,”
says Nestor Plasencia. “I think this industry is going to
survive, no matter what. It’s sad to see all this legislation
for something that’s enjoyed in the States and all over the
world that takes you away for two hours for enjoyment
with friends, family members and yourself. The industry
will find its place and will survive.”
Between its tobacco-growing operations and its new
brands, Plasencia Cigars will be busy and active in the
cigar industry for the foreseeable future. With a focus
on growing the best tobacco and making the best cigars
possible, Nestor Plasencia sees a lot of potential and
opportunity ahead for his family and their products. They
plan on being around in the long term and have new
releases planned for the future, including one for Plasencia
Alma del Campo and another launch to announce just
ahead of the 2017 International PremiumCigar and Pipe
Retailers Association trade show in July.
TB
Plasencia
Continued
The first
product we
came out
with was the
Plasencia Alma
series. ‘Alma’
means ‘soul,’
so we put our
soul and heart
into this cigar.