TOB Magazine

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[ 62 ] TOBACCO BUSINESS [ JULY / AUGUST | 17 ]
The two cigars made in collaboration with A.J.
Fernandez have been popular with Santa Clara’s
customers. According to Joyce, Romeo y Julieta Crafted
by A.J. Fernandez and Montecristo Crafted by A.J.
Fernandez have distribution in 44 states and a reorder
rate of 92 percent in just a short time since market
introduction. This collaboration between A.J. Fernandez
and Altadis USA is just one of the exclusive brands the
company offers. In addition to offering exclusives, Santa
Clara is a source for many other premium cigar brands,
including Arturo Fuente, Ashton, Cohiba, Drew Estate,
Oliva, Alec Bradley and Gurkha. To further show its
commitment to the premium cigar market, Santa Clara
is expanding its inventory of cigars by adding some
popular boutique brands. If your business is in need of
a particular cigar, there’s a good chance Santa Clara will
have it, or have something comparable.
For tobacconists, Santa Clara is a great source for pre-
mium cigar products offered at competitive prices. With
weekly email specials, no minimum order requirement,
same-day shipping for orders submitted before 3 p.m.
EST Monday through Friday and free shipping on orders
of $500 or more, retailers will find Santa Clara’s services
to be helpful in keeping their stores equipped to handle
the demands and needs of their customers.
THE PATH AHEAD
Even with the U.S. Food and Drug Administration’s (FDA)
regulation of cigars, Santa Clara’s outlook remains posi-
tive. While increasing regulations present challenges for
its business, Santa Clara is well-positioned to continue to
offer tobacco retailers the same level of customer service
that’s kept it in the forefront of the distribution sector for
over 40 years.
“Santa Clara has been working hard to navigate these
new regulations,” Joyce says. “We believe that we are in
a unique position that allows us to utilize our resources
and experience to protect our cigar business. In a peri-
od of uncertainty, one thing is for sure: Santa Clara will
continue serving the wholesale and retailer cigar market
as a key partner for years to come.”
Many of the brands Santa Clara
carries are compliant with the FDA’s 2007 predicate
date, including Montecristo, Romeo y Julieta and
H. Upmann, to name a few. Also falling into the pred-
icate status are some of Santa Clara’s top-selling pro-
prietary brands like El Rey del Mundo, La Finca and
José Martí. For now, Santa Clara is focusing on con-
tinuing to provide wholesalers and tobacco retailers
with the products and support they need to prosper in
today’s marketplace. TB
We believe
that we are in a
unique position
that allows us
to utilize our
resources and
experience to
protect our
cigar business.
Santa Clara Continued