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Investing in
Innovation
As the introduction of rules and regulations set forth by the U.S. Food
and Drug Administration (FDA) has changed how many manufactur-
ers operate, the cigar industry has seen a boom in new products over
the last year. Retailers are still asking the golden question of “What’s
new?” as they look to stock their humidors with products that will add
to their store’s bottom line. Moving forward, however, there will be
fewer new product releases, and manufacturers will be forced to market
their companies and products in a new way. With another Internation-
al Premium Cigar & Pipe Retailers Association (IPCPR) show coming
up, manufacturers like Davidoff are preparing for the new way of doing
business in the age of FDA regulations.
Davidoff has a wide range of products in its portfolio, including
some that have been industry staples for decades. Having been in busi-
ness for years, Davidoff is among the group of manufacturers who will
have some grandfathered products that they hope to reintroduce to the
market in some innovative and memorable ways. When
Tobacco Busi-
ness
asked what retailers can expect from Davidoff at this year’s IPCPR
Davidoff of Geneva North
America provides a preview
of what retailers can expect
from them at this year’s
IPCPR show, as well as
steps the company is taking
to reaffirm its commitment
to its retail partners in the
age of FDA regulations.
BY ANTOINE REID
P.48
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TOBACCO BUSINESS
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