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[ 100 ]

TOBACCO BUSINESS

[

JULY

/

AUGUST

|

17 ]

43

%

TASTE

27

%

DON'T KNOW/

OTHER

<5

%

PG/VG

LEVELS

<5

%

ORIGIN OF

MANUFACTURE

7

%

PRICE

8

%

NICOTINE

QUALITY

11

%

INGREDIENT

QUALITY

?

“What is Most

Important

to You When

Choosing an

E-liquid?”

?

“How Did

You Learn

About

Vaping?”

39%

23% 16% 9% 5%

REFERRED BY

FAMILY/FRIENDS

ADVERTISING

WORD OF MOUTH INTERNET

SEARCHES

SOCIAL

MEDIA

80 percent

of all former

smokers

surveyed say

they switched

to vaping to

stop smoking,

while 11

percent say

to cut down

cigarette

usage. 

Vapor Views

Continued