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TOBACCO BUSINESS
[
JULY
/
AUGUST
|
17 ]
VAPOR
29
%
27
%
19
%
10
%
3
%
PRICE
PERFORMANCE/
BATTERY
EASE OF USE
VAPE PRODUCTION
SIZE
Vapers seek convenience and
flavor, according to a new
survey of the vapor market.
Vapor
Views
Convenience is key for vaping fans, according to a recent survey in which 95
percent of vapers rated convenience as important when using a vaping device.
“Vapers demand a fulfilling experience that is hassle-free, and that’s why we’ve
seen a proliferation of pod-type systems to hit the market,” said John Wiesehan Jr.,
CEO of Mistic, which co-sponsored the 2017 Vaper Preference Survey with
The
Vaping Advocate
. “What’s really interesting is that our survey revealed 67 percent of
mod and mechanical mod users saying convenience is
very important
when using a
vaping device.”
However, mod users tend to place greater importance on performance than the
vaper universe broadly, with 42 percent ranking performance/battery as the most
crucial device attribute whereas just 27 percent of all survey respondents named
performance/battery as most critical. Among cig-alike fans, price came in at the
top, with 31 percent ranking it the most important attribute, while 27 percent chose
performance/battery and 19 percent elected ease of use.
The pages to follow highlight additional findings from the survey.
?
“What is the
Most Important
Attribute You
Look for in a
Vaping Device?”