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22

TOBACCO BUSINESS INTERNATIONAL

JULY/AUGUST 2015

issues were “particularly interesting”: 1)

The 4-4 vote on whether “The evidence

support[s] the statement that health

risks to individual users from using

snus products are ‘substantially lower’

than the health risks from smoking

cigarettes,” with comments from two

dissenters opposed to the use of the

word “substantially,” suggesting they

may have voted differently had it

been omitted; 2) A unanimous vote

that the proposed warning statement

is inadequate to communicate the

potential health risks to individual users

of SMNA’s snus products, saying that

the “wording of any health claim will be

heavily scrutinized”; and 3) The 6-0 vote,

with two abstentions, that modified-risk

information should not be included in

the required warning label, which Stifel

said is a “negative for future modified-

risk products” as the “marketing power

of an MRTP is somewhat undercut” if

companies cannot use modified-risk

claims in an FDA-approved warning label.

…Reporting on a recent presentation

by

FDA Center for Tobacco Products

Director Mitch Zeller,

Stifel said that 1)

FDA is sorting through 135,000 public

comments on deeming regulations and

is expected to “soon” release the final

rule, which could be different from the

originally proposed rule, and could be

followed by increased regulation in the

future; 2) Zeller wants to establish a

continuumof risk across nicotine delivery

products and create a nicotine policy that

involvesmultiple federal agencies; 3) FDA

is conducting studies to help it develop

scientific evidence to support product

standards, including restrictions on the

level of certain ingredients; and 4) FDA

is conducting its Population Assessment

of Tobacco and Health (PATH) study to

gather long-term data on consumers,

their ability to quit, polyuse, and youth

consumption.

…In April, Dr. Stephen Ostroff, the

acting commissioner of FDA, said that

the agency is moving “full speed ahead

on the proposed deeming rule” to bring

currently unregulated tobacco products,

including

e-cigs, under FDA regulation.

He mentioned that data released on

April 17 from the National Youth Tobacco

Survey, which showed an increase in

e-cig use among middle and high school

students, is a “cogent reminder of just

how important the deeming rule is.”

CTP’s former director of policy Eric

Lindblom

, now at Georgetown University

Law Center’s O’Neill Institute for National

and Global Health Law, wrote a 37-

page treatise published in the

Food and

Drug Law Journal

entitled “Effectively

Regulating E-Cigarettes and Their

Advertising—and the First Amendment.”

It addressed how FDA should regulate

e-vapor

products,

arguing

that

government already knows enough to

regulate these products, the current use

of which are “at least somewhat less

harmful to users and nonusers than

smoking.”

…U.S. Rep. Tom Cole’s (R-Oklahoma)

FDA Deeming Authority Clarification Act

of 2015 would make technical changes

to the FSPTCA to allow FDA to choose

a

new grandfather/predicate date

for

newly regulated products as a result

of the deeming regulations, instead of

the now proposed February 15, 2007

date. Cole noted that adhering to this

original date “will make it costly and

create significant barriers for the industry

and the FDA to bring innovative new

products that may significantly reduce

the harms associated with tobacco to

market, and could force the withdrawal of

many products that have come to market

since February 2007.” He also pointed

out that newly deemed tobacco products

“would be treated much more harshly

than immediately regulated products”

because the “look back” period for

grandfathered products was only two-

plus years from June 22, 2009 when the

FSPTCAwas signed in February 2007, but

the newly deemed products would have

eight-plus years, assuming CTP meets its

June 2015 target (June 2015 to February

2007), and longer if the final rule is not

published by then. Rep. Cole proposed

that CTP make the predicate date for

newly deemed products the effective

date of the final rule and give the new

products the same 21-month transition

period provided for currently regulated

products, which were given until March

22, 2011 from June 22, 2009.

…In an April 28 letter, representatives

of 31 public health and medical groups

urged

President Obama to finalize

the deeming rule

to bring currently

unregulated tobacco products under

FDA’s regulatory authority, noting that “In

the absence of regulation, we have seen

irresponsible marketing of unregulated

products such as cigars and electronic

cigarettes, often using tactics and sweet

TMA REPORT