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24

TOBACCO BUSINESS INTERNATIONAL

JULY/AUGUST 2015

TMA REPORT

flavors that clearly appeal to youth.”

…FDA on May 12 issued a draft

guidance titled “Determination of the

Period Covered by a No-Tobacco-Sale

Order [NTSO] and Compliance With an

Order” regarding the agency’s

authority

to issue NTSOs to retailers

who

repeatedly violate FDA restrictions on the

sale and distribution of certain tobacco

products. The draft covered topics

including when FDA may seek to issue

an NTSO, the applicable time period,

and how a consumer can find out which

retailers are under NTSOs, and provided

for a 45-day public comment period until

June 29, 2015.

…FDA denied a citizen petition from

R.J. Reynolds Tobacco Company and

American Snuff Company that asked

the agency to initiate a rule-making to

change the

current warning statement

on smokeless tobacco

that reads

“WARNING: This product is not a safe

alternative to cigarettes” to “WARNING:

No tobacco product is safe, but this

product presents substantially lower

risks to health than cigarettes,” as

FDA, after “thoroughly reviewing the

available scientific evidence and public

comments,” found “insufficient evidence

to demonstrate that a change in the

warnings would promote greater public

understanding of the risks associatedwith

the use of smokeless tobacco products.”

…FDA Center for Tobacco Products

issued an interim enforcement policy,

effective immediately until 30 days

after FDA issues a revised guidance,

while it considers new comments

to the recently issued guidance for

industry “Demonstrating the Substantial

Equivalence of a New Tobacco Product:

Responses to Frequently Asked

Questions” on how manufacturers may

submit streamlined SE reports for 1)

new tobacco products in which the

only modification is a label change that

creates a distinct product with identical

characteristics to a predicate product, or

2) new tobacco products in which only

the product quantity is modified.

…ITG Brands of Greensboro, North

Carolina, the U.S. division of

Imperial

TobaccoGroup

,announcednewexecutive

team members who will assume their

roles immediately “following the expected

completion of transactions, which remain

subject to regulatory approval and other

customary closing conditions”: 1) David

H. Taylor, earlier named president and

CEO of ITG Brands; 2) AdamBritner of ITG

as CFO and EVP of finance and planning;

3) Charles E. “Ned” Hennighausen of

Lorillard as EVP of production operations;

4) Ronald S. Milstein of Lorillard as EVP

of external affairs; 5) Randy B. Spell of

Lorillard as EVP of marketing and sales;

6) Robert D. Wilkey of Commonwealth-

Altadis as EVP of general counsel; 7)

William G. Crump of Lorillard as SVP of

human resources; 8) Kathleen A. Sparrow

of Lorillard as SVP of sales; 9) William R.

True of Lorillard as SVP of research and

development; and 10) Neil L. Wilcox of

Lorillard as SVP chief compliance officer.

…The revised

Advertisement Law

in China

approved by the Standing

Committee of the National People’s

Congress bans tobacco product

advertising in mass media, public places,

and on public transportation; prohibits

ads that target minors; and bans the use

of tobacco brand logos and trademarks

in other products and services, effective

September 1.

…The

Ontario, Canada

government

said that it will go ahead with Bill 45 to

further amend the Smoke-Free Ontario

Act to ban the sale of all flavored tobacco

products, prohibit e-cig sales to those

aged below 19 and outlaw e-cig use in

enclosed public places.

…After a review period of almost a

year, the Federal Trade Commission voted

3-2 to approve Reynolds American’s

proposed acquisition of Lorillard in

a transaction valued at $27.4 billion,

including debt, with RAI saying it is now

awaiting final court approval of the deal.

As part of the deal, RAI will be required

to divest its cigarette brands Winston,

Kool and Salem as well as LO’s Maverick

cigarette brand and blu e-cigs to Imperial

Tobacco Group, as well as sell LO’s

manufacturing facility and headquarters

in Greensboro, North Carolina to Imperial

and provide ITG with the opportunity to

hiremost of the existing LOmanagement,

staff and sales force. FTC’s proposed

consent agreement package will be

subject to public comment for 30 days

from May 26 to June 25, after which the

agency will decide whether to make the

proposed consent order final.

TBI

On Other tobacco news…