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TOBACCO BUSINESS INTERNATIONAL
JANUARY/FEBRUARY 2015
Biological International Company is a major
supplier of e-juice and electronic product
components. Edward spoke of the desire to have
the Feellife product become broadly recognizable
and branded. Their low-key, behind-the-scenes
supplier market posture is widely respected and
recognized within the electronic product market,
but lacks cache within the distributor and
reseller customer community. Purity standards and
clean-room disciplines are meticulously followed
by Feellife, assuring ISO quality standards for their
e-juice sold to their broad array of customers.
The factories visited represent top-ranked
companies within the Shenzhen electronic product
community. There is strong interest in developing
effective partnerships with American distribution.
To this end, TPC 2015 and Vapor Expo
International have modified the educational
format of both shows to include roundtables
that seek to partner Chinese technology
with American distribution. Designated
“Distribution 101,” the program will debut
at TPC 2015 and ideally become a staple
program at succeeding shows.
Counterfeit and knocked-off designs
plague Chinese e-cig manufacturers, as well
their distributors and buyers. Trust issues
occur and distributor relationships break
down when faux-branded or knocked-off
designs are introduced to the retail market
by unscrupulous counterfeiters at deeply
discounted prices, leading area distributors
to believe their Chinese suppliers are selling
directly to their customers. The solution to
this dilemma, for both manufacturers and
distributors, rests in part with stronger
mutual trust grounded in specific and
agreed-upon relationships between the two
parties. Distribution 101 seeks to promote
resolution.
TBI
Thanks to the following companies for their hospitality and contributions while
a guest in China and for providing a glimpse of a “Window on the World”
Feellife Bioscience
International Co. Ltd.
Shenzhen IJOY
Technology Co. Ltd.
JOMO
Technologies Co. Ltd.
Shenzhen Kanger
Technology Co. Ltd.
Shenzhen Kamry
Technology Co. Ltd.
Shenzhen SMACO
Technology Limited.
Innokin
Technology Co. Ltd.
TBI/VCI
’s Ed O’Connor with Edward, Jr.
and Newsteel Media’s Arlen Luo