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TOBACCO BUSINESS INTERNATIONAL
JANUARY/FEBRUARY 2015
Tobacco outlets will need to find ways to compete with the growing vape shop
retail channel—or to get into the vapor-only retail game themselves.
Vape Shops: A Growing Retail Channel
250
100
12,000
10,000
8,000
6,000
4,000
2,000
0
500
2,000
4,000
10,000+
Sales Volume by Vape Category
(As of June 2014)
$7M
$6M
$5M
$4M
$3M
$2M
$1M
Liquid
$5.9M
$7M
Refill Cartridge
Disposable
$2.4M
Starter Kit
$2M
E-liquid, once virtually nonexistent, is taking a growing share of the vapor market.
Estimated Number of Stores in the U.S.
2010
2011
2012
2013
2014
TODAY