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TOBACCO BUSINESS INTERNATIONAL
JANUARY/FEBRUARY 2015
VAPING
CATEGORY MANAGER
W
hen change is coming fast and furious, as it is
in the vapor industry, it can be hard to keep up.
However, retailers who make the effort to invest,
and invest well, in meeting the needs of the rapidly changing
vapor market will likely reap the benefits in the years to
come. As David Sweanor told attendees of Wells Fargo’s
recent conference on the category, “At least one person in
this room will become a billionaire because of this product;
we just don’t know who yet.”
Of course, smart investors always do their homework,
which means staying current on the latest industry
developments.
TBI
hopes that the charts and statistics below
may help you chart a course for the vapor category in your
store.
TBI
Vaping Market:
Where We Stand
To make the most of the opportunity that vapor products
represent, retailers will need to adapt with this growing category.
Market share continues to shift, but powerful
brands like V2, blu, Logic, MarkTen and Vuse still dominate.
U.S. Retail Market Share Snapshot
(October 2014)
V2
6.6%
blu
21.0%
MarkTen
8.8%
Logic
11.7%
Other
22.2%
Vuse
29.7%