Page 4 - TOB Magazine Jan/Feb 2013

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TOBACCO OUTLET BUSINESS
JANUARY/FEBRUARY 2013
NEWS & TRENDS
Highlights
AWMA Names
Keynote Speaker
Performance Coach Joe
Calloway will present on
customer service and
competitive strategy at
the American Wholesale
Marketers Association
(AWMA)’s 2013 trade
show.
Joe Calloway, a performance coach and
advisor who helps great companies become
even better, will be the keynote speaker at the
Opening Super Session of the 2013 AWMA
Show, slated for March 6-8, 2013 in the
Peabody Hotel in Orlando, Florida. Calloway
will speak on Thursday, March 7 at 9 a.m.
Calloway helps organizations focus on
what is truly important, inspires constant
improvement and motivates people to
immediate action. He has been a business
author, coach and speaker for 30 years and
his client list reads like an international Who’s
Who in business, ranging fromcompanies like
Coca Cola and IBM to Saks Fifth Avenue and
American Express.
Calloway is the author of four ground-
breaking business books, including Becoming
a Category of One: How Extraordinary
Companies Transcend Commodity And Defy
Comparison, which received strong reviews
from The New York Times, Retailing Today,
PublishersWeekly andmany others.
Calloway is a guest lecturer at the Scarlett
Leadership Institute, and has served on
the faculty of the Center for Professional
Development at Belmont University. He is a
popular speaker for business meetings and
events, and heworkswith clients to help them
achieve specific results and improvements in
exclusive 90-day advisory programs.
Although Calloway has been inducted
into the Speakers Hall of Fame, he doesn’t
do traditional “speeches.” Instead, he actively
engages people in highly interactive keynotes
and workshops that challenge assumptions
and create new ways of thinking. Whether
he’s advising leaders, coaching, facilitating a
workshopor speaking, Calloway loves towork
with great organizations that want to be even
better.
When Miami’s Historic Hialeah
Park held its media/VIP reception
on December 12, Oliva Cigar
Company served as a proud
sponsor. The course will now
be open every Friday, Saturday
and Sunday through February
17, 2013 and fans will have the
opportunity to enjoy American
Quarter Horse racing in what has
long been considered “the world’s
most beautiful race course.” This
season also coincides with Phase
1 of Hialeah Park’s expansion with
construction of the casino, set to
open in summer 2013, well under
way. Oliva Cigar Company was
a proud sponsor of one of South
Florida’s gems.
The Hialeah racetrack is not only
a South Florida classic, but also
has an interesting connection to
Cuba. The iconic flamingos that
have been a staple of the track
since its opening were brought in
from Cuba back in 1933.
The kickoff reception for media
and influencers featured Hialeah
Mayor Carlos Hernandez and
served to jumpstart the racing
season, as well as showcase the
new happenings at Hialeah Park.
Opened in 1921, Hialeah Park is
considered an iconic venue that
for years was “the ” racetrack for
horse racing enthusiasts. The
park’s design was inspired by
landmarks all over the world,
including Longchamp in Paris
and the casinos of Monte Carlo.
Hialeah Park is now undergoing
a re-birth under the leadership
of John J. Brunetti, Sr. and the
Brunetti family, owners of Hialeah
Park since 1977.
The Brunettis and their
management team are determined
to bring Hialeah Park back to its
days of glory, when notables
such as Winston Churchill, John F.
Kennedy, and Frank Sinatra graced
its gorgeous walkways. Phase 1 of
the multi-phase, build-out project
includes The Casino at Hialeah
Park, featuring 870 slots, 21 poker
tables, and various food, beverage
and entertainment locations. It
will also feature a multi-million
dollar landscape design by world-
renowned landscape architect
Raymond Jungles.
Oliva Cigar Company was in
full swing at the event as guests
smoked Oliva Serie V cigars while
sipping on cocktails sponsored
by Diplomatico Rum. Oliva Cigar
Company was acknowledged as
a strong pillar of the community
as Mayor Hernandez took to
the microphone. John Conroy,
Oliva’s director of marketing,
educated guests on the quality
and craftsmanship that goes into
making Oliva’s premium cigars at
the event.
Bringing Old Fashioned “Glam”
Back to the Races…
Oliva Cigar Company sponsors a South Florida gem.