Page 3 - TOB Magazine Jan/Feb 2013

Departments
Publisher’s Letter. ............................................ 4
All Aboard the Tobacco Plus Expo Express!
News & Trends............................................... 12
AWMA combines shows, Oliva lends a hand, and more
TMA Report. .................................................. 20
Pipe In Hand.................................................. 38
The Material World—Beyond Briar
Product Profile. .............................................. 88
A guide to new and popular outlet products
INSIDE THIS ISSUE
Flor de Selva: The Maya Selva Story, page 68
CDA Celebrates with a Mission, page 78
Multiverse: Making Waves
With Micromarketing, page 54
CIGAR SENSE
Cigar Resolve from the Top.............................. 30
Some of TOB’s top 50 players weigh in on their cigar business and how
they plan to move it forward into 2013.
FEATURES
TOB’s Top 50 Retailers—Candid Conversation
at the Top........................................................... 40
Representatives from some of the tobacco outlet industry’s Top 50
chains discuss growing pains and prospects, positive store changes,
facing challenges, tobacco harm reduction and even a wish list.
Event Spotlight:
The CDA celebrates with a Mission................. 78
Keeping California in the tobacco business…
It’s Showtime..................................................... 62
The Tobacco Plus Expo opens in Las Vegas on Wednesday, January
30—welcoming thousands of exhibitors and attendees to this must-see
business event.
Flor de Selva: The Maya Selva Story............... 68
A once-elusive Honduran-French blend will soon be available in the U.S.
Multiverse: Making Waves
With Micromarketing. ...................................... 54
An interview with Filippo Beretta, director of Multiverse Commerce.
Trench Marketing: Mainely Tobacco. .............. 82
Cigaret Shopper didn’t become one of the best tobacconists in the state
of Maine by accident—but a lucky mistake helped open the door when
opportunity came knocking.