72
TOBACCO BUSINESS INTERNATIONAL
SEPTEMBER/OCTOBER 2014
C-STORE CORNER
who sees new vapor brands launched
by the larger manufacturers fueling
future growth. “Though most stores
have not gotten Vuse or MarkTen yet,
these brands are expected to comprise
20 percent of c-stores’ vapor mix in
six months (up from seven percent
today). We believe Vuse and MarkTen
could help re-accelerate e-cig category
growth.”
More and more c-store retailers
are carrying VTMs in addition to
e-cigarettes. Approximately 85 percent
of respondents reported already
carrying VTMs and the remaining 15
percent said that they plan to add them
within six months—although some are
expressing concern that the market is
saturated. “As new vapor shops open
and other retailers get in[to] the
business, the small base of customers
Yes - Currently Carry
No - But plan to carry in next 6 mo.
No - No plans to carry
100%
80%
60%
40%
20%
0%
e-Cigarettes vs. VTMs
All c-store survey respondents report carrying e-cigarettes; 85 percent also carry VTMs.
100%
% Volume Growth
E-cigs
VTMs
85%
0%
15%
0% 0%
Q1 - 2013
Q2 - 2013
Q3 - 2013
Q4 - 2013
Q1 - 2014
Q2 - 2014
80%
60%
40%
20%
0%
-20%
Changes in shelf space by Category
E-cigarettes and vapors/tanks are still winners in the push for shelf space.
% Volume Growth
7
%
4
%
-1
%
4
%
72
%
-5
%
7
%
-7
%
1
%
26
%
0
%
0
%
-5
%
6
%
-6
%
-1
%
56
%
0
%
1
%
3
%
-5
%
1
%
31
%
0
%
-1
%
5
%
-3
%
-2
%
18
%
30
%
-2
%
-2
%
2
%
-1
%
18
%
21
%
Cigarettes
Smokeless
Snus
Cigars
E-cigs
Vapors/Tanks
