PRODUCT PROFILE
MAy/JUNE 2014
92
TOBACCO BUSINESS INTERNATIONAL
MAY/JUNE 2014
This New Haus
Mistic introduced its new Haus Personal Vaporizer at the Tobacco Plus
Convenience Expo in Las Vegas in January. The device will be sold na-
tionwide in mass-merchandise, convenience, dollar store and grocery re-
tail channels, including Walmart, Circle K, The Pantry, H-E-B, Winn-Dixie
and Bi-Lo, and other national and regional distributors.
“Mistic is setting the standard for quality, value and taste within the
electronic cigarette and vaping industry,” said JohnWiesehan, Jr., CEO of
Mistic. “Our retail partners chose Mistic to develop Haus because of our
reputation for quality and increasing demand among adult smokers who
want to create their own vaping experiences as they transition away from
traditional cigarettes.”
Offered in blue or black with stainless steel fittings and a light activat-
ed on/off control, Haus features a streamlined, lightweight design and a
high-powered lithium ion battery at a suggested retail price of $24.99.
The Haus Personal Vaporizer is a complete starter system, equipped with
a specially designed unit and tank with a soft handle for added comfort, a
lithium ion battery, a USB charger, and a lanyard for easy carrying access.
“We listened to what our retailers wanted and developed an individu-
al personal vaping unit to be rolled out nationally across multiple store
channels,” says Wiesehan. “Haus also provides the added convenience
for consumers of being available nationally from a trusted brand of vapor
products and accessories.”
Allowing vapers the flexibility to choose from a variety of taste pro-
files, five distinct blends will be available to use with the Haus Personal
Vaporizer: American Blend, Cool Ice, Washington Red, Java and Ocean
Mist. Retailing at $7.99, Mistic’s e-liquid, like all of its other electronic
cigarette products, is made and bottled in the United States. Mistic,
misticecigs.com
Super Limited
by Nat Sherman
Nat Sherman is offering a limited production for-
mat in three of their most popular blends from
the Dominican Republic: The Timeless Collec-
tion, 1930 and Sterling. The Super Lancero mea-
sures 8x38, a half-inch longer than a traditional
Laguito No. 1 Vitola. “The lancero format is an
extremely elegant size, allowing the smoke’s fla-
vor to remain focused, without incorporating as
much air into the smoke as larger ring gauges
do,” says Michael Herklots, executive director of
retail and brand development for Nat Sherman
International. “The extra length of the cigar gives
greater opportunity for the experience and fla-
vors to change and develop from start to finish,
while keeping the smoke cooler longer.”
“The Super Lanceros are manufactured in lim-
ited quantities at The Quesada Factory [formerly
known as MATASA] in Licey, Dominican Repub-
lic, just outside of Santiago. Only one team of
rollers is tasked with making this coveted size,”
adds William Sherman, executive vice president
of Nat Sherman. “Small ring gauges are among
the hardest vitolas to make, as it’s very easy to
under-fill or over-fill. We have one expert team in
the factory that is care-
fully bunching and roll-
ing these cigars to en-
sure they’ll draw and
burn perfectly.”
The Super Lancero
Timeless
Collection
comes packed in box-
es of 10 cigars with
an MSRP of $110 per
box, the 1930 Super
Lancero is $150 per
box, and the Sterling
Super Lancero is $180
per box. Nat Sherman,
natsherman.com
