PRODUCT PROFILE
MAy/JUNE 2014
90
TOBACCO BUSINESS INTERNATIONAL
MAY/JUNE 2014
Tabac Sherman is Back
Nat Sherman has re-released its premium
Tabac Sherman pipe tobacco in tins. The
product has not been available outside the
flagship Nat Sherman Townhouse in New
York City since 2007. Nat Sherman has re-
leased three signature tins:
• Tabac Sherman No. 314—a light gold-
en Cavendish with a hint of traditional
overtones.
• Tabac Sherman No. 509—a mild aro-
matic, toasted Cavendish with a delightful
velvety smooth flavor.
• Tabac Sherman No. 536—a quintes-
sential British blend of exotic Turkish Lat-
akia and Oriental tobaccos with a spicy,
musky aroma and taste.
“There has been tremendous growth in
the premium pipe category over the past
few years,” says Nat Sherman Executive
Vice President Larry Sherman. “At our flag-
ship [store known as] Townhouse in New
York City, we’ve seen overall pipe busi-
ness nearly double since 2011. With this
relaunch, we are thrilled to provide Tabac
Sherman products to our fans across the
country.”
Tabac Sherman comes in traditional
two-ounce tins with a suggested retail
price of $12.95 per tin. Tins are available
individually or in sleeves of fve wherever
premium pipe tobacco is sold. Nat Sher-
man, natsherman.com
Voodoo Launches Vapor Line
Moorpark, California-based Kretek International has rolled out a new
line of Voodoo brand e-vapor liquids and personal e-pens. Introduced
at the TPC show in Las Vegas, the expanded Voodoo lineup allows
“vapers” to customize and mix e-liquid flavor combinations in a refill-
able personal rechargeable vapor unit. Several merchandising units
are now available including open-stock counter display cartons and
two acrylic combination units.
Apple and Wild Berry are two of the 20 newly launched Voodoo
e-liquid flavors. Pop-up counter cartons display 10 bottles in single
flavors or in a series of variety packs. Each bottle can deliver up to
five refills for a Voodoo e-pen tank. Voodoo e-liquids are available in
2.1 percent, 0.6 percent, and zero percent nicotine levels. The 10-ml
Voodoo bottles have tamper-evident seals and child-resistant twist-
off caps.
“Our goal is to be the trusted source for all retail channels with the
complete Voodoo brand line,” says Kretek’s Voodoo Product Direc-
tor Charles White. “The category is not just e-cigarettes anymore.
Our flavor experience in Voodoo hookah tobacco combined with
Kretek’s multi-brand strategy in the e-vapor category should make
us the go-to company for the retail market.” Kretek International,
voodoohookah.com, 800-358-8100,
