PRODUCT PROFILE
MAy/JUNE 2014
88
TOBACCO BUSINESS INTERNATIONAL
MAY/JUNE 2014
DeSiena’s 312
Goes National
Adam DeSiena, founder and president of De-
Siena Cigars, has announced the launch of the
new DeSiena 312, a boutique premium cigar.
The cigar honors the March and December birth
months of his two children, explains DeSiena,
who chose to have the cigar made at the Hondu-
ran factory of Nestor Plasencia. “He has created a
blend of truly world-class stature,” says DeSiena.
The medium-bodied DeSiena 312 is a com-
plex blend, with all long-filler tobaccos that are
aged a full three to five years. The finished cigars
then rest in cedar for another three months. The
wrapper is Nicaraguan-grown Habano viso; the
binder is Honduran. The filler combines Colom-
bian and Nicaraguan visos with Nicaraguan and
Honduran ligeros. All tobaccos are from Plasen-
cia plantations. The cigars are bunched using the
entubado method, which prevents uneven burns
and hard draws.
The DeSiena 312 line consists of four popular
shapes: Robusto (4.5x52), Toro (6.6x54), Gordo
(6x60) and Corona Gorda (5.625x46). The cigars
are cello-tubed and packaged 20 cigars to a
Spanish cedar-lined wooden box with simple art-
work that emphasizes the DeSiena name. Their
MSRPs run from $7.15 to $9.10.
“DeSiena 312 is price protected to support
brick-and-mortar tobacco shops,” explains De-
Siena. “We will not sell to deep-discounters. For
a limited time, retailers also will receive one free
box of cigars for every five boxes they buy. In-
store sales aids include branded cutters, matches
and Ziploc bags. Shelf-talkers and wooden dis-
play trays are forthcoming.” DeSiena Cigars, 800-
417-6653,
DjEEP Debuts 24-Count Tray
Each of DjEEP’s new 24-count lighter tray displays uses less than one-
quarter of a square foot of counter space and can deliver more than $24
in retail profit. The displays come shrink-wrapped with proper DOT and
HAZMAT labels, with 18 trays per DOT-approved master shipper. Kretek
is promoting the new tray to enhance marketing of DjEEP’s Marilyn Mon-
roe collector series, as well as new Denim and Camouflage designs.
Kretek International, 800-358-8100,
A Stand-Up Idea
The new XistiX’s Cigar Clip and
Stand accessory allows users to
clip the cigar near the band and
continue normal smoking methods,
as well as stand the clip up on a flat
surface. The clip and stand has the
capability of grasping anything from
a cigarette-sized object all the way
up to an 80-ring gauge cigar. The
stand also allows cigar smokers to
“go beyond the band” and smoke
cigars all the way to the nub. XistiX,
xistixcigaraccessories.com
