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given firm commitment that they are going to consid-

er making major changes or withdrawing [the ruling]

entirely,” says Edney. “We are cautiously optimistic that

one of these pathways will work. One way or another we

are hoping that we will be able to provide some relief for

all of you [in the industry].”

FORGING A FUTURE

In the meantime, however, manufacturers and retailers

must continue to contend with the regulations already

in place, noted Tom Briant, executive director of the

National Association of Tobacco Outlets (NATO). For

manufacturers, that involves meeting all of the com-

pliance deadlines, including being prepared to submit

substantial equivalence (SE) reports that demonstrate

a product is substantially equivalent to a product that

was on the market as of February 15, 2007, by May

8, 2018, or submit premarket tobacco product applica-

tions (PMTAs) by November 8, 2018. Products intro-

duced to the market after the predicate date of Feb-

ruary 15, 2007, will no longer be able to stay on store

shelves unless the appropriate application is filed in

advance of its respective deadline.

Having an application filed with the FDA will allow

a product to be sold until May 8, 2019, if the product

requires an SE report, or until November 8, 2019, if a

PMTA is required. “If a company provides all of the

documentation required and the FDA does not finish

their review of that application by those 2019 dates, the

Davidoff

Announces

Golden Band

Award Winners

Davidoff of Geneva USA bestowed its coveted

Golden Band Awards on the trade show floor

at IPCPR this year. Here are the categories

and winners for 2017:

1.

3.

5.

2.

4.

6.

Best Davidoff

Performance

(Single Location)

Maxamar Ultimate

Cigars (Orange, Calif.)

Best Performance

(Multiple Locations)

Corona Cigar Company

(Orlando, Fla.)

Davidoff Growth

(Single Location)

Cigars by Chivas

(Pasadena, Calif.)

Davidoff Growth

(Multiple Locations)

Davidus Cigars

(Frederick, Md.)

Davidoff Appointed

Merchant of theYear

Ambassador Fine Cigars

(Phoenix, Ariz.)

Best Merchandising

The Cigar Shop

of Biloxi

(Biloxi, Miss.)

[ 16 ]

TOBACCO BUSINESS

[

SEPTEMBER

/

OCTOBER

|

17 ]

IPCPR

Continued