TOB Magazine

38 / 42

PRODUCT PROFILE SEPTEMBER/OCTOBER
84
TOBACCO BUSINESS INTERNATIONAL
SEPTEMBER/OCTOBER 2015
Drew Estate Intro-
duces ACID Cigarillos
Swisher International and Drew Estate
are looking to replicate the ACID Cigar
experience in a premium infused
cigarillo, which will be sold via c-stores
and other retail channels.
“ACID Premium Cigarillos contain
the legendary ACID sweetness and
aroma for a one-of-a-kind smoking
experience,” says a spokesperson for
Swisher. Available in Blue (mellow,
with a light natural wrapper), Red
(bold, with a dark natural wrapper)
and Green (“untamed,” with a natural
Candela wrapper).
Packaged one cigarillo to a pouch,
they can be ordered either pre-priced
at 99 cents or with no marked price.
Swisher International, 800-874-9720,
Drew Debuts Liga Privada
Único Serie Ratzilla
Drew Estate has announced Liga Privada Único Serie Ratzilla as
a limited release to retailers participating in Drew Estate’s Drew
Diplomat Retailer Program.
“The Ratzilla is one of the most sought-after blends in the Liga
Privada Único Serie line and has only seen a handful of retail
releases to date,” says the company. “The Ratzilla, presented in a
6.25x46 parejo vitola, is a favorite among collectors and this new
launch will mark the largest release to date.”
“There are many blends of diverse tobaccos that have been
created throughout the years, which have never been sold
nationally,” says Jonathan Drew. “Ratzilla, Velvet Rat, Piglets, Black
Rat, [and] Royale With Cheese are just a few examples of hundreds
that we have on file—to be used when the time is right, or to be left
as relics of the past. The think-tank energy at Drew Estate continues
to evolve like killer bees around the hive.”
The Liga Privada Único Serie Ratzilla, produced at La Gran Fabrica
Drew Estate in Estelí, Nicaragua, features a Connecticut River Valley
Stalk Cut and Cured Sun-Grown Habano Wrapper, a Plantation-
Grown Brazilian Mata Fina Binder, and Nicaraguan and Honduran
fillers. The new batch of Ratzillas will be available in 10-count boxes
emblazoned with the Único Serie branding. The MSRP for the
10-count boxes will be $154.50, and the first shipments are slated
for August 2015. Drew Estate,
Debuts From Davidoff
At IPCPR, Davidoff of Geneva introduced the Davidoff
Escurio, a spicy, sweet follow-up to the Davidoff Nicara-
gua that features a dark Ecuador Habano wrapper with
a Brazilian binder and Brazilian long-fillers. Under Cama-
cho, Davidoff also recently introduced the
American Barrel-Aged Cigar, featuring a
wrapper of American Broadleaf tobacco
and one leaf of Camacho Corojo. More on
Davidoff and its new cigars can be found
in the feature story on page 58. Davidoff
of Geneva,