86
TOBACCO OUTLET BUSINESS
SEPTEMBER/OCTOBER 2012
PRODUCT PROFILE
Going GIZEH
GIZEH papers feature three rolling
papers in double booklets, 100 sheets,
which offer the consumer the highest
possible value. In addition, GIZEH
Germany and its subsidiaries are known
to be environmentally responsible,
quality manufacturers. Furthermore,
no animal products are used in the
manufacture of the brand’s papers
and our adhesive gum is natural and
chemical free. GIZEH of North America,
Ltd., 888-989-4662, info@gizehna.
com or East Coast Master Distributor,
Daughters and Ryan Tobacco, Inc., 866-
942-7364,
gloria@daughtersandryan.
com
Make It EZ
Kretek
International
has
announced the introduction of
EZ Cig disposable electronic
cigarettes. The cigarettes are
available in 12 smooth, fresh
flavors including Double Apple,
Java, Peach and Wild Berry, in
addition to Tobacco and Menthol.
Each EZ Cig stick delivers 600
puffs with 2.1 percent nicotine.
Developed to be both convenient
and stylish, EZ Cig is the first e-cig
to coordinate original fashion
patterns with popular flavors.
“
The momentumbehind the e-cigmovement continues to pick up,” says Kretek
President Mark Cassar. “We’re tuned to the needs and desires of our customers,
so introducing our own proprietary flavored brand was a logical step for us to
take. With EZ Cig, we’re offering vapor made easy, along with a way for customers
to express their individual style, and we’re thrilled with the initial response.”
Each EZ Cig is packaged in its own carrying tube, designed to keep the product
clean and secure in pocket or purse. They are sold in open stock cartons of 12
individually tubed sticks as well as three-tier upright displays holding six cartons.
Each stick is powered by a SuperLast Lithium-Ion battery, featuring a safety shutoff.
Kretek International, 1-800-358-8100, email
A New Wave
Wave, the premium-quality, American-blend cigarette from JTI now has a new
pack design that complements the brand’s promise of valuewithout compromise.
Wave is supported by the JTI U.S.A. Field Force and offers unique integrated
marketing programs typically associated with premium brands, including
consumer coupon mailings, exciting consumer promotions and a dedicated
consumer website (
.
Wave is available in 17 SKUs, including a full range of Box and Soft packings,
King Size and 100s, and Menthol and non-Menthol styles. There is no change to
Wave’s existing pack, carton or case UPCs with the new design upgrade.
JTI, 800-966-9706,
