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22TOBACCOOUTLETBUSINESSSEPTEMBEROCTOBER2010withanythingjuvenilex1dBurneysays.x1cWehave14x6avorssowex19regoingtohavetocomeupwithalotofcreativenames.Wex19vetossedaroundalotofnameideasbutnoneIx19mreadytogoontherecordwithyet.x1dWhilethecompanyistakingthestrategyseriouslyitisalsox1ctakingitinstrideandusingitasanopportunitytospi0upnewlinesx1dsaysBurney.x1cWewantthecustomertoseethatwex19renotonlyincompliancebutthatournewpackagingwilllookbetterthanever.Wex19retakingthegoodwiththebadhere.x1dAndsowithnoimmediatepressureHeavenlyCigarisshootingforJanuary2011asatargetdateforchanges.x1cWehavetocyclethroughourcurrentproductsandinventoriesx1dBurneystates.x1cJanuaryisourinitialgoalbutofcoursewiththewaythetobaccoindustryandtheeconomyaregoingwehavetosomewhatplayitbyear.x1dNATURALISINBeyondpursuingmodicationstoitsx6avoredcigarsHeavenlyCigarisalsopushingalargerpercentageofitsbusinessontox1cnaturalx1dorunx6avoredproductsaccordingtoBurney.InAugustthecompanyformallyrelaunchedoneofitsfoundingbrandsRedLion.AlthoughtheblendsareallnewRedLionhasbeeninthecompanyx19sportfoliosinceHeavenlyCigarx19sbeginningsin1999.x1cButweo0ereditonlyasaspecial-orderitemanddidnx19tactivelypromoteitx1dreportsHeatherPhillipscompanyfounderandCEOx14andalsoared-headedAugust-bornLeoforwhomthecigarisnamed.x1cNowwithafreshnewblendandpackagingRedLionisspringingintothemarketandwex19recondenttheproductandtimingareright.x1dRedLionisavailableina4.5x48Robustoa5.5x52Torpedoanda6x60ToroGordo.7emanufacturerx19ssuggestedretailpricingfallscompetitivelyintothemid-priced-cigarrange.7ered-motifboxpresentationholds20RobustosorTorpedosor15ofthelargerToroGordos.x1cOurmasterblenderinNicaraguametourstrictstandardsforthisimportantnewproductcategoryfromHeavenlyCigarx1dPhillipsfurtherexplains.x1c7ene-tuningofthecomplexve-nationblendandthesmoothingoutofitspowerwasarealachievement.TwowrapperchoicesareavailableaConnecticutWhatx19ssciencegottodowithitItx19snosecrettothoseinthetobaccoindustrythatx6avoredcigaretteswereaneasyrsttargetfortheU.S.FoodandDrugAdministrationx19sCenterforTobaccoProducts.Supposedlytheymadeax1cscience-basedx1dregulatorydecisiontobanthemtoreduceyouthsmoking.ButwhoreallybelievesthatInitsrst-yearreviewtheCTPissuedastatementthatchildrenstartsmokingbecauseofaccesstocigaretteswithx6avorssuchasx1cmintchocolatecinnamoncoconutandstrawberryx1dandthattheFamilySmokingPreventionandTobaccoControlActx19sbanonx6avoredcigaretteswillhelpreduceyouthsmoking.ButindustrywatchdogssuchasProfessorMichaelSiegelofBostonUniversityx19sSchoolofPublicHealthareontothemx14inhisblogTobaccoAnalysis.blogspot.comhecalledthestatementax1cliex1dandsaidsciencehasnothingtodowiththeCTPx19srulingx14itx19smorelikepolitics.Siegelsaidhehasdoneextensiveresearchoncigarettebrandmarketsharesamongyouthssince1979andhasfoundthatmintchocolatecinnamoncoconutandstrawberrycigarettesdonotplayanyroleinyouthsmokinginitiationoraddiction.HealsopointedoutthattheCTPdidnotmentionanybrandnamesofmintchocolatecinnamoncoconutandstrawberrycigaretteswhenitclaimedthattheremovaloftheseproductsisax1cscience-basedregulationthatwillimprovethepublicx19shealth.x1dSiegelsaidtheCTPapparentlymadeitsstatementinthecontextoftryingtopraisetheTobaccoControlActanditwaswillingtodistortthefactsforpoliticalpurposes.Hequestionedifthisisthekindofbehaviorthatonewouldwantfromasupposedlyscienticagencythatissupposedtomakescience-basedpolicies.PerhapswritingsandstatementssuchasSiegelx19swillraiseenoughawarenessandtruththatthex6avorbandoesseethelightofdaywithcigars.