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NATO’S

F I FTEEN YEARS

STRONG, THE

NATIONAL

ASSOCI ATION OF

TOBACCO OUTLETS

HAS DROPPED ITS

TRADE SHOW, BUT

ADDED A UNI FY ING

REACH THAT IS

NOW SHARPLY

FOCUSED ON

WHERE RETA I LERS

NEED IT THE MOST:

F IGHTING LOCAL

LEGISLATION.

BY RENÉE COVINO

ERA

UNI F Y ING

the board of health closed the hearing. She

wouldn’t let anyone else speak after the

first three testified, because people were

wildly applauding and she thought we

were being too appreciative of what was

being said [against the ban].”

What happened next was even more

amazing, according to Briant. “A gentle-

man stood up and started singing ‘God

Bless America’ and the entire audience

stood and sang in unison with him,” he

tells

Tobacco Business International

. “Be-

cause ultimately, this wasn’t about smok-

ing, this was about freedom, liberty and

personal rights. People spoke that night

who didn’t smoke because they knew that

this ban had the potential to take away

rights that people should be able to enjoy

and decide for themselves.”

Board members went on to vote 2-1

against the ordinance. Not only was it de-

feated, but no other city has attempted to

adopt a similar ban since.

Of course they don’t all go like that, but

this Westminster story encompasses “ev-

erything we fight for every day at NATO:

freedom, liberty and personal rights, be-

cause that’s what America is all about,”

says Briant, a nonsmoker. “It encapsulates

my favorite NATO anecdote to date.”

The story also represents where NATO,

now celebrating its 15

th

year as an associa-

tion, wants to sharply focus on: helping

NATO President Frank Armstrong, owner

of Blue Ridge Tobacco