TOB Magazine

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PRODUCT PROFILE maY/JUNE
90
TOBACCO BUSINESS INTERNATIONAL
MAY/JUNE 2015
S&M Debut
S&M Brands, one of Virginia’s largest
privately held growers, manufacturers
and distributors of premium and
innovative tobacco products, debuted
Carnal Ecstasy at the 2015 Tobacco
Plus Convenience Expo. S&M Brands
offers Carnal Ecstasy in all of its
LEX12 product categories of cigars in
regular and wide, e-liquids and vapor
products. The Carnal Ecstasy line adds
eight new retail SKUs in addition to the
105 retail SKUs S&M Brands added in
2014.
“We are treating the LEX12 brand
line as a whole new growth category in
the industry,” explains Steven Bailey,
president of S&M Brands. “Our LEX12
products have enjoyed accelerated
traction at the wholesale and retail
levels, showing growth in sales and
profitability per unit.”
S&M Brands has been developing
Carnal Ecstasy over the past two years
to perfect the velvety sweet aroma of
apricot blended with savory touches
of a fine after-dinner drink. The entire
line is designed to appeal to its current
customer base as well as the next
generation of smoking enthusiasts.
All LEX12 products are distinctively
packaged in premium embossed tins
with modern, colorful graphics. S&M
Brands,
Swisher Sweets’
Tastes of the
Tropics
Swisher Sweets has added two tropical
tastes to its new line of Finest Fusion
Mini Cigarillos: Tropical Storm and
Island Bash. Tropical Storm offers a
refreshing blend of citrus and raspberry,
and Island Bash is a fusion of fruit
punch and watermelon. These Finest
Fusion Mini Cigarillos join the Swisher
Sweets Mini Cigarillos line (original,
blueberry and grape) in a redesigned,
resealable three-count foil pouch. All
of the mini cigarillos are available in
a buy two, get three price promotion.
Swisher International, 800-874-9720
Trending With
Trendsettah
Trendsettah USA has introduced two
new flavors of its signature Splitarillos
cigarillos: 18k Gold, made with a honey-
maple syrup base, and LOUD, an ultra-
sweet flavor.
“The ultra-sweet LOUD flavor profile
is the equivalent of adding French
vanilla creamer to your coffee—a
smooth, sweet experience,” says
Bill Schoep, senior VP of sales at the
company, which makes its products
in the Dominican Republic. “18k Gold
offers a unique flavor with its hints
of honey and maple syrup. We’re
confident that our customers will
enjoy these new experiences and we
look forward to continuing to offer
innovative flavor profiles.” Trendsettah
USA,