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TOBACCO BUSINESS INTERNATIONAL
MAY/JUNE 2015
they tell us it smells good in here and
the whole atmosphere reminds them of
their grandfather or their father and the
‘good old days.’We get that all the time.
It’s really a unique place and it feels
good that they can get those memories
just from walking into our store.”
But in addition to its old bank façade
and overall old-world appeal, James
and Sons has learned a trick or two of
the trade that enables it to bank on its
cigar business. Here are a few tips that
Kommer is happy to share with tobacco
retailers looking to elevate their cigar
game:
Bet on boutiques—
Boutique cigars
are “what we focus on and what seems
to work for us,” Kommer explains. “We
carry the big-name brands, but we
almost do it reluctantly.”