Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Nomatterhowyousliceittheelectroniccigarettemarketisamoresignificantpieceofthetobaccopiethesedays.Moremanufacturersarejoininginmoreproductsarebeingimprovedmoreretailershavesignedonandmorecustomersarecategory-savvy.Accordingtovariousindustrystatisticsbetween500000and800000smokersintheU.S.haveswitchedsupplementedtheirsmokingwithelectroniccigarettessincethecategorycameonthescenein2007.Ithasalsobeenreportedthat92percentofe-cigarettecustomersliketheproductsomuchtheyrecommendittoothercommittedsmokers.PARADIGMSHIFTLeadinge-cigarettemanufacturersspeakofax1cshiftx1dtakingplacebecauseofthecategoryx19snaturalbenefitsandrapidsuccess.Thee-cigemitsavapormistandhasonlyfourbasicelementspropyleneglycolandglycerolbothfoodadditivesflavoringandnicotineinvaryinglevelshighmediumlowzero.x1cWebelievethattheelectroniccigaretteisanabsoluteparadigmshiftinhowadultsnowandinthefuturewillenjoythestimulatingeffectsofnicotinex1dsaysTomKiklasdirectorofmediaforinLifeLLCmakersoftheinLifee-cigarette.x1cWithnationalandglobalgroupsenactingbansonthesmokingoftobaccotheelectroniccigaretteisprovidinganalternativemethodtoenjoynicotinewithoutthe6000chemicalsand66knowncarcinogensassociatedwiththeburningoftobaccothatexposesotherstoanyharmfulsecondhandsmoke.x1dHeaddsthatx1cthee-cigprovidesasmokerwiththex18routinex19ofsmokingx14holdinghandlingandinhalingexhalingx14whilenotingestingallthosechemicalsandtoxins.x1dStatedsimplyx1cpeoplewanttogetawayfromtraditionalcigarettesbecauseofthetaxaspectandtheunhealthyaspectx1dsaysRonMacDonaldfounderandpresidentofCrown7.x1cThatx19swhywex19reseeingmoresmokerslookingtowardelectroniccigarettes.x1dAnindustryshiftisoccurringattheretailleveltooaccordingtoMarkWilliamsU.S.salesmanagerfortheNJOYbrand.x1cTobaccoretailersarealltooawareofthemanyproblemsrelatedtosellingcigarettesx1dhesays.x1cEver-increasingtaxesequallowerprofitmarginsandsmokingprohibitionsreduceretailsales.Electroniccigaretteschangetheoldparadigmforthebetter.Theylookandtasteliketraditionalsmokesbutathalfthepriceforthesamenumberofpuffs.Theyuseconsumablecartridgesthatgeneraterepeatbusinessandtherex19snocigarettetaxtoerodemargins.Theproductsofferexcellentsell-through.x1dAttheTobaccoBestPracticesRoundtableconductedbyConvenienceStoreNewsinconjunctionwiththeTobaccoPlusExpoTPEinMarchelectroniccigaretteswereidentifiedasax1csurprisingx1dgrowthsegmentforchainssuchas7-Elevenwhichisconductinga104-storetestona29starterkitanda14.99refillpackageaccordingtoTerryKaileycategorymanager.MeanwhileinthetobaccooutletchannelstoressuchasSmokerFriendlyhavebeensellinge-smokesforoverayearandahalfaccordingtoJeremyWeinersalesandmarketingmanagerforTheCigaretteStoreCorp.dbaSmokerFriendly.x1cElectroniccigarettesarealotmoreacceptedandalotmoresmokersarewillingtotrythemx1dhesaid.x1cItx19sacost-savingstothembutitalsogivesthemtheopportunitytosmokeinalotmoreplacesthattheypreviouslywerenx19tableto.x1dPercentage-wiseelectroniccigarettesarex1cstillaverysmallportionofourbusinessbutoveralldollarsandsalesinthecategoryarecontinuallygrowingespeciallyoverthelastyearx1dmaintainsWeiner.InfacttheelectroniccigarettewasgoodenoughforSmokerFriendlytobringoutitsownprivatelabelitemlastNovember.AsaresultthechainnowcarriestwobrandsofelectroniccigarettesitsownmanufacturedbyFreedomSmokelesswhichsellsasastarterkitfor67.99andNJOYwhichsellsfor69.99asastarterkitaccordingtoWeiner.EventhoughTobaccoJunctioninVictoriaTexas