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70TOBACCOOUTLETBUSINESSMAYJUNE2009bansaleswithoutanylegislatorvoting1orsuchabanandthe1eeswhichwillcausemanu1acturerstoraisepricesagain.Legislatorsmeanwhilecontinuetotoutthebillx19sallegedbenex4ts.x1cRegulatingto-baccoisthesinglemostimportantthingthatwecandorightnowtocurbthedeadlytollo1tobaccoandFDAistherightagencytodothejobx1dwroteRep.HenryWaxmanaCali1orniaDemocratandthecommitteex19schairmanandbillx19ssponsorinthecommitteex19sreportonthelegislation.AmongthosesupportingthelegislationarePhilipMorrisUSApar-entAltriaGroupInc.andPresidentBa-rackObama.EventheNationalAssociationo1ConvenienceStoresNACSwith-drewitsoppositiontothelegislationa1terwinningitsex3orttoaddamend-mentsthatwouldbenex4titsmembers.HoweveraNACSspokespersontoldTOBthatthewithdrawaldoesnotin-dicatesupportorapprovalo1thebillbutratheracknowledgmentthatlegis-latorshadmodix4edthebilltolessenitsimpactonretailersa1termeetingwithNACS.Othertobaccoindustryplayerscon-tinuetovigorouslyopposethebillincludingReynoldsAmericanandLorillardarguingthatrestrictionsitoutlineswouldperpetuatethedomi-nanceo1PhilipMorrisUSA.ReynoldsAmericanalsochargesthatthelegislationisx2awed1oranum-bero1reasonsincluding1.Itdoesnotestablisharegulatory1rameworkthatwouldappreciablyreducetobacco-relateddeathanddis-ease.TeCongressionalBudgetOfceestimatesthebillwouldreducesmok-ingratesbyabout2percentoverthenext10years2.Itmakesitvirtuallyimpossible1ortobaccomanu1acturerstodevelopandintroduceproductsthathavethepotentialtoreducetherisko1tobaccousage3.Itwouldimpedeaccuratecommu-nicationstoadulttobaccoconsumersaboutthecomparativerisksbetweendix3erenttypeso1tobaccoproducts4.ItwouldoverburdenanalreadystrugglingFoodandDrugAdminis-trationandmayleadtosmokersbe-lievingthatcigarettesarex1csa1erx1doncetheyareFDA-approved5.Itwouldpermitvirtuallyunlim-itedintrusiono1theFDAinto1amily1armsand6.Itcontainsnomeaning1ulprovi-sionsto1urtherreduceyouthsmoking.PriortotheHousevoteRep.SteveBuyeraRepublican1romIndianaox3ereda200-pageamendmentthatwouldhavemitigatedthebillx19simpactonretailersbygivingthepowertoregulatetobaccototheDepartmento1HealthandHumanServicesnottheFDA.Whenthatamendmentwasde1eatedbytheHouseEnergyandCommerceCommitteeReps.SteveBuyerandMikeMcIntyrereintroduceditasastand-alonebill.Tatalternatebillwasde1eatedintheHouse.Howeverasimi-larbillhasbeenintroducedintheU.S.SenatebySen.RichardBurrR-N.C.andSenatorKayHaganD-N.C..Tatversiono1thebillisvastlypre1erabletotheWaxmanbillnotesomBriantex-ecutivedirectoro1NAOwhodubsitx1careasonablealternativeandlessrestrictivebillontheretailandwholesalelevels.x1dPriortotheHousedecisionBriantnotedseveralimportantpointso1theBuyer-McIntyrebillthatarelikelyreplicatedintheproposedBurr-Haganlegislationincluding1.ItcreatesanewobaccoHarmReductionCenterwithintheDepart-mento1HealthandHumanServicestoregulatetobacco2.Its1ocusisonharmreductionbecauseitencouragesadultstoswitchtolessharm1ulproductsandeducatesadultsaboutcomparativeriskso1di1-1erentkindso1tobaccoproducts3.Tenewagencyitcreateswouldnothavetheauthoritytoregulatethedistributionorsaleo1tobaccoproductsattheretailandwholesalelevels4.Itdoesnotbanin-storecolorto-baccoadvertisinganditcreatesablue-ribbonpaneltomakerecommendationstoCongressonadvertisingrestrictions5.Itrequiresstatestoadoptlawsmakingitillegal1orminorstobuyandpossesstobaccoproductsit1ocusesondeterringminors1rombuyingandus-ingtobaccoproducts6.Itis1undedthroughgeneralrev-enuesratherthanthroughauser1eetaxo17.6billionasproposedintheWaxmanbill.7.Itdoesnotbancharacterizingx2a-vors1orcigarettesbutdoesbancandyand1ruitwording1rombeingusedtodescribecigarettex2avorsand8.Itrequiresstatestospendamini-mumo120percento1theirannualMasterSettlementAgreementMSApaymentsontobaccopreventionandcessation.Atpresstimeschedule1orconsid-erationo1bothbillsbytheSenatewasuncertain.TOBTheproposalbyReps.SteveBuyerandMikeMcIntyrex1cisareasonablealternativeandlessrestrictivebillontheretailandwholesalelevelsx1dtotheWaxmanbill.x14TomBriantexecutivedirectorofNATO