TOB Magazine

TOBACCO BUSINESS INTERNATIONAL

MARCH/APRIL 2016

PRODUCT PROFILE

MARCH/APRIL

Scripting Excitement

Scripto’s new Emoji Lighters are a fun addition to the company’s line of

popular disposable pocket lighters. Available in a 50-count display-a-tray,

the lighters have a suggested retail price of $1.19. Like all Scripto lighters,

these colorful designs feature a patented child-resistant mechanism that

exceeds Consumer Product Safety Commission requirements and yet is

still easy for adults to operate. Scripto, 800-LIGHTER,

Swisher Introduces

Encore

Introduced in February, Swisher Sweets

Encore Edition cigarillos feature new

package designs featuring the Swisher

Sweets shield. The Encore Edition line in-

cludes a limited-edition Wild Rush blend

of fruits and watermelon, plus a brand-

new White Grape flavor. These cigarillos

are available in three price points: two for

99 cents, two for $1.49, and save on two.

Swisher, 800-874-9720

Gift of Gold

PAX Labs has introduced a limited-edition gold PAX 2, a gold-brushed aluminum version of the crowd-

pleasing vaporizer it debuted earlier this year. The PAX 2 is a pocketable, premium loose-leaf vaporizer that

incorporates new, intelligent technologies in a smaller, sleeker design, an upgrade of the highly praised

first-generation PAX. The gold PAX 2 will be sold in addition to the current Topaz, Charcoal, Platinum and

Flare color offerings for a limited time and will boast the same premium features, such as lip-sensing tech-

nology, self-optimizing temperature and power, and a user-friendly interface with a pristine finish.

PAX Labs also recently announced the release of a limited-edition PAX 2 vaporizer designed in partner-

ship with Canadian singer/songwriter and Billboard chart-topper The Weeknd. PAX Labs is an official co-

sponsor of his North American “The Madness” fall tour. The Madness Tour Limited Edition PAX 2 (MSRP

$324.99) features an exclusive black shell with signature artist branding, including an engraved “XO” logo,

custom programming with a yellow LED light and hidden features. It will be sold alongside the tour’s mer-

chandise at each concert and will be available for purchase in stores. Pax Labs,