38
TOBACCO BUSINESS
JULY/AUGUST 2013
CATEGORY MANAGER
CIGARETTES
PM USA
Reynolds
Lorillard
Liggett
Commonwealth
20
15
10
5
0
.8%
6.3%
Unit Volume Decline by Company
12-month moving average
1.4%
9.5%
16%
Meanwhile, Reduced Harm Products are Gaining Ground
Projected U.S. Sales of NRT
1,500
1,000
500
0
Source: The Mintel Report
2012
2013
2014
2015
2016
2017
1,000
1,060
1,120
1,180
1,240
1,300
Assuming a six percent growth rate for NRTs (nicotine replacement therapy)
