36
TOBACCO BUSINESS
JULY/AUGUST 2013
CATEGORY MANAGER
CIGARETTES
700
650
600
550
500
450
400
350
300
250
1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012
The Cigarette Market is
Declining
The Shrinking U.S. Cigarette Market
Source: USDA-Economic Research Service,
TMA’s Tobacco USA Report
Peak 1981 – 641 bn. pieces
FET Doubled
(1983)
MSA
(November 1998)
Marlboro Friday
(April 1993)
Bottom: 2012 – 290.4 bn. pieces
SCHIP
(April 2009)
2008
2009
2010
2011
2012
2013e
90
80
70
60
50
40
80.4
89.7
73.8
84.4
72
78.4
69.6
77.4
66.8
76.1
63.8
U.S. 1Q/2Q Cigarette Sales by Year
Source: Maxwell Consumer Report, TMA
