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TOBACCO BUSINESS INTERNATIONAL
SEPTEMBER/OCTOBER 2015
V i e w F r o m T h e T o p
Brazilian long-fillers, it is a medium-
bodied cigar with plenty of complexity.
A Commanding
Change for Camacho
For Camacho, a strong brand that
Davidoff had done little with since its
acquisition, Davidoff developed the tag
“Live Loud,” which paid homage to the
cigar’s customer base. “Camacho appeals
to individuals who live life boldly—a very
different consumer profile than Davidoff,”
explains Young, who says the company
also redesigned the brand’s packaging and
trimmed its range. “Over the years, it had
mushroomed to roughly 130 SKUs; we
reduced that to less than 40 core lines.”
Packaging featuring newbold colors and a
lacquer finishgives the cigars a retail presence
consistent with the brand’s personality—as
do the events that the company sponsors on
its behalf. “We wheel in a semi[-trailer] on
the back of a Ford truck,” says Young. “They
are big and fun and geared toward people
who love to live loud.”
Under Camacho, Davidoff recently
introduced the American Barrel-Aged, a
cigar with a wrapper of American broadleaf
tobacco and one leaf of Camacho Corojo.
“That leaf spends five months in a bourbon
barrel, which softens the cigar and adds
some beautiful notes,”saysYoung,who notes
that while the new cigar was well-received,
the relatively full-flavored Camacho
Connecticut remains a consumer favorite.
Adventuring With AVO
Long a significant part of Davidoff ’s
portfolio, the AVO brand also needed
Counterclockwise from top left: Davidoff’s most recent introductions include the Davidoff Nicaragua, Camacho American Barrel-Aged
and—at IPCPR—Davidoff Escurio. The company also relaunched its Winston Churchill line.