PRODUCT PROFILE
september/october 2013
88
TOBACCO BUSINESS
SEPTEMBER/OCTOBER 2013
Export ‘A’s Sleek Slide-and-Shell
Export ‘A’ has an updated, sleeker pack design that gives this super premium
cigarette a new look. Artfully crafted for a natural, smooth taste since 1928,
Export ‘A’ cigarettes are made from premium Virginia leaf tobacco for a great
balance of taste, strength and smoothness with no added flavors. The brand
is supported with a 100 percent product guarantee, as well as generous trade
incentive programs. JTI USA, 888-976-4085,
Lane Legends
Return
Five popular Lane Bulk blends are avail-
able for the first time in a half-decade:
Hazelnut, Black Raspberry, HG-2000, LL7
and HGL, reports Scandinavian Tobacco
Group. The blends have been brought
back due to repeated requests from
wholesalers, tobacconists and consum-
ers, says Leonard Wortzel, brand man-
ager for pipe and RYO at STG Lane.
“Every trade show I attended I heard
the same request: ‘Bring back Hazelnut.’
[and] ‘Bring back HGL.’”
One of the blends, HGL, stands for
Herman G. Lane, Lane Ltd.’s founder.
According to company lore, Herman’s
personal everyday smoke at the old
factory in Manhattan was an extremely
strong Latakia blend, the aroma of which
would overpower anyone in his office.
Herman created HGL so he could have
the Latakia he desired without offending
those around him.. Scandinavian To-
bacco Group Lane, 800-241-2038, www.
stglanepipe.com
Borkum Riff
Breaks Out
New Blends
Borkum Riff Blends are now
available in the U.S. in Vanilla
Cavendish, Honey & Orange, and
Special Mixture N°8. Borkum Riff,
which played a large role in intro-
ducing aromatic pipe tobacco to
U.S. consumers in the 1960s, now comes in eight blends total, including Origi-
nal, Bourbon Whiskey, Cherry Cavendish, Cherry Liquor and Black Cavendish.
The company is also introducing a new Borkum Riff Limited Edition pipe
tobacco available in a 3.5-ounce tin. The blend is called 11° North with Trini-
dad Rum, and will only be produced once in limited quantities. Borkum Riff
11° North is primarily a Virginia/Cavendish blend, with tobaccos selected from
four different continents. Genuine Trinidad rum has been added, together with
citrus and other fruit flavors. Scandinavian Tobacco Group Lane, 800-241-2038,
