PRODUCT PROFILE
september/october 2013
84
TOBACCO BUSINESS
SEPTEMBER/OCTOBER 2013
Going Red with Game
Game by Garcia y Vega has announced an innovation in
cigarillos: “FoilFresh Red.” This natural leaf cigar featuring
a light mild taste was introduced in response to increasing
consumer demand for small natural leaf cigars. A great
complement to the recent launches of Game Silver, Black and
Gold, Game Red Cigarillos are filled with aged aromatic tobacco
and combined with a Connecticut Shade wrapper for a “slow,
smooth and sweet” sophisticated smoking experience, says a
company spokesperson. The FoilFresh packaging guarantees
that Game Red Cigarillos are as fresh as the day they were
made. Game is supporting the launch with two consumer-
focused promotions, including the Game 2-for-99-cents pouch
and 79-cent singles. Swedish Match,
A Fourth
for “Finite”
Toraño Family Cigar Company
is releasing just 3,000 boxes
of Exodus Finite (MSRP $8 to
$9), their latest boutique cigar.
The cigar is a true puro, not
seen from Toraño for many
years. Handmade in Nicaragua,
Finite contains only Nicaraguan
tobaccos from four different
growing regions with diverse
flavor profiles. Finite’s blend
combines an all-Nicaraguan filler
of Esteli, Condega and Ometepe
tobaccos, a Jalapa binder, and
Habano-seed Jalapa wrapper. “Although the wrapper and binder are both grown
in Nicaragua’s Jalapa region, the wrapper is shade-grown viso and comes from
a higher priming, whereas the binder is sun-grown seco and is among the first
leaves picked,” explains Bruce Lewis, vice president of sales and marketing. “This
blending gives the medium-bodied Finite its well-balanced character, one that
hints of roasted nuts, complemented by a raisin-like sweetness. The finish is long
and features a cedar note.”
Finite comes in three sizes: 4.875x52 Robusto, 6.25x52 Toro and the popular
6x60 BFC. It joins the company’s legendary Exodus Trilogy, which began in 2001
with Toraño Family’s flagship cigar, Exodus 1959. “The original Exodus 1959 (Gold
band) is one of the industry’s best known brands and still one of our top sellers,”
says President Charlie Toraño. “Its name commemorates the legendary Cuban
cigar families’ 1959 flight to freedom. The Toraños were one of those families.”
Toraño,
Expanding
ECO-CIGS
ECO-CIGS Electronic Cigarettes
has expanded its product line to
include the new ULTRA King XL, an
innovative new soft filter e-cigarette
that gives adult tobacco consumers
the size, weight and feel they expect
from a traditional cigarette, including
a “real” cellulose filter. The ULTRA’s
filter is a unique solution to the
common leaking problems of most
soft-tipped products on the market
today.
Each ULTRA King XL delivers
approximately 200 puffs (equal to
one pack of traditional cigarettes)
and lasts up to 35 percent longer
than regular king-sized e-cigs.
ULTRA King XLs come packaged
two per flip-top box, a familiar and
convenient package that extends the
traditional smoker experience.
ECO-CIGS ULTRA King XLs are
available in 2.4 percent nicotine
strength and both tobacco and
menthol flavors. ULTRA King XLs
come 10 packs to a carton and 20
cartons per case. ECO-CIGS, 855-326-
2447, ext. 106,
