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30TOBACCOOUTLETBUSINESSSEPTEMBEROCTOBER2009arealothigherthanaveragebutwenoticedthatonetotwoeventsamonthisreallyoptimumx1dreportsRalphPinaownerofFumeinCe-darParkTexas.x1cRegularclientsarenx19tgoingtospendmuchmorethantheyalreadydoafterthefirstorsecondeventwhenyougetintothreeorfouritx19soverkill.x1dPlusthewholeideaistomakeaneventspe-cialnotaweeklyhappening.DObringincigarpersonalitiesandlocalcolor.Newfacesinclud-ingcigarpersonalitiesandcigarroll-ershaveprovedtobeabighitatcigarevents.TobaccoTradertriestoscheduleapersonalityaswellasamanufactureratstorehappenings.Oftentimesthemanufacturercanbringinapersonalitydraw.ButifnotCasswillplancertaincigar-foodandcigar-drinkpairingssomewithlocalcolor.x1cWedoanythingtomakeitfunx1dhesays.x1cWithflavorpair-ingswex19llmatchsweetsaltybitterandsourtastestodifferentcigars.x1dDONx19Tbepredictable.x1cWewanttomakesurewemixitupforourcustomersx1dsaysRoss.x1cWewanttostayawayfromthethoughtprocesswheretheyknowwhattheyx19regoingtoget.Itshouldnx19talwaysbex18Buyfoursticksgetonefree.x19x1dDOpartnerwithotherlocalestab-lishments.Thelocalinfluenceisapartofmanywalksofretailnowx14locallygrownproducelocalchari-tieslocalculturex14andtherex19snoreasontobaccooutletscanx19tpushapieceofthattoo.TobaccoTraderwhichbooksitseventsmonthsinadvancehaspartneredwithlocalbarsinanticipationofasmokingbanthattakeseffectinNorthCarolinain2010.x1cItcoversallrestaurantsandallbarsexceptforcigarbarsandpri-vateclubsx1dsaysCass.x1cSowex19veal-readypartneredwithsomeestablish-mentstobringtheircustomersintoourcigareventsandlounges.x1dInBaltimoreMd.Mt.VernonTobaccoCo.getschummywithdif-ferentkindsoflocalbusinessesx14foroneanearbybarbershop.x1cThisbarbershophasanicecourtyardoutbacksowex19vedoneacoupleofout-doorcigareventswithhisclienteleandoursitx19sagreattimewithabout60or70peoplex1dexplainsDaveGi-ambellucamanager.DONx19Tbeafraidtoproduceyourownloyaltyprogram.Anythingatobaccooutletcandotocreateauniquebondwithitscigarcustomerswillsurelyscorebonuspointsinloy-altyandsales.Inotherwordsspe-cialsshouldnx19tbegeneratedonlybythemanufacturer.NBSInc.inParkersburgW.Va.with37SmokerFriendlyauthorizeddealerstoreshasreversedthatpro-motionalflowsomewhatbycreatingitsownloyaltyandOwnerx19sChoiceprograminwhichownerandcigarconnoisseurSteveNormanpicksoutcigarsheparticularlyenjoyspassesoutflyerswithhispersonalreviewandinformationfromthemanufacturerandpromotesthosepicksforthreemonths.Thepointisthatthestorechooseswhattopromotethengetswiththemanufacturerstoworkouttheparticulardeals.Thechainalsooffersx1cdoublepointsx1donthefeaturedcigarsx14meaningthatcustomerswhonormallygetpointsforeverydollartheyspendinthestoresthroughthechainx19sloyaltyprogramareeligibletoreceivedoublethepointswhentheybuyOwnerx19sChoiceselections.DOmarkthebeginningandendofthecigarseasonwithyourbestpromotionalefforts.x1cWediscountmoreatthebe-ginningofspringandattheendofthesummertomaketheprimecigarseasonlastaslongaspossiblex1dsaysRoss.x1cTogetpeoplesmokingagaininthespringwedomoreheavypusheswithcontestsandgiftswithpurchase.Thisyearitx19sworkedforusbymaintainingalotofourcorecus-tomers.Wehavenx19tluredmanynewpeopleintothemarketbutwealsodidnx19trunanybodyout.x1dDONx19Tletthefallandwintersea-sonsdieoff.ThisisthebestcigargiftpromotionaltimeandtobaccooutletssuchasTobaccoDepotinTampa.Fla.havehadgoodsuccessbundlingtheirownstore-madegiftsetssuchasahumidorwithaboxofcigarsorasamplingofstickswithacigarcutterandalighter.Couponscanbepassedoutinthemonthorweeksaheadalertingcustomerstox1cComebackfor10percentoffallgiftsetsinthemonthsofNovemberandDecemberx1dforexample.TOB