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PRODUCT PROFILE
maY/JUNE
92
TOBACCO BUSINESS INTERNATIONAL
MAY/JUNE 2015
Extendos Extension
Lifestyle brands manufacturer Trendsettah USA has introduced Extendos by
Splitarillos. At 8.5 inches long, Extendos are double the length of a standard 4.25-
inch cigarillo. “We created Extendos as an innovative lifestyle product aimed at the
progressive consumer,” says Bill Schoep, senior VP of sales at the company. “It’s
a direct response to tobacco enthusiasts’ request for a product that allows them to
enjoy twice as much from one cigarillo.”
Extendos are sold two to a pouch and will be introduced in OG Sweet (the signature
flavor of Splitarillos) and a new ultra-sweet flavor profile, LOUD. As Schoep points
out, “The cigar industry has seen three major milestones in the last 10 years: the
introduction of a variety of flavors that appeal to our adult consumers, foil-wrapped
cigars to assist in freshness, and the resealable pouch. We feel Extendos [will be] the
next industry breakthrough.” Trendsettah USA,
trendsettah.comWinning Raves for Wave
JT International U.S.A. has introduced the
latest Wave packaging, featuring a new
tactile feel. The new Wave design will be
available in the existing Kings and 100s size
in all five popular Wave styles—Full Flavor,
Menthol, Menthol Green, Blue and Silver.
JTI International, 800-896-4612, wave-value.
com,
wavecigarettes.com