87
TOBACCO BUSINESS INTERNATIONAL
JULY/AUGUST 2016
Arango Cigar Company, a national
tobacco products distributor, is
now offering the limited availability
“Torino by Ascorti Briar Pipe.” This
pipe has been created exclusively for
Arango by world-renowned Italian
master carver Roberto Ascorti. The
pipe line is featured at IPCPR 2016, in
the Arango pavilion.
The Torino by Ascorti pipes use
briar that is specially selected by As-
corti. He then dries and seasons the
briar for a pleasing smoke. The pipes
are available in black Sandblast and
polished Natural finishes, with six
classic models being offered in each
finish. All shapes have black acrylic
mouthpieces. Both the Natural and
Sandblast models carry the Ascorti
name on their shanks, with the Sand-
blast selections highlighting it in a
contrasting natural panel.
“Our Torino by Ascorti pieces are
perfect for smokers who appreci-
ate quality at an affordable price,”
reports Arango’s president, Michael
Gold. “The Torino by Ascorti comes
from the same family workplace
where Roberto Ascorti creates es-
thetic and creative pipes that are
priced into the collectible range.”
The MSRP for the Sandblast version
is $74.95, with the Natural retailing
for $89.95. All models of the Torino
by Ascorti are now available from
Arango Cigar Company.
JM Tobacco is inviting IPCPR show
attendees to try their luck at winning
their share of valuable prizes at its
booth, No. 2651. Like lightning strik-
ing, the company’s Strike Gold is in-
frequent and exciting—occurring only
once every five years, says a spokes-
person, who notes that JM Tobacco
introduced it at IPCPR 2006, then
again in 2011, and now this year.
Unlike lightning, show attendees
welcome it eagerly, because every-
one wins while competing for prizes
that culminate in a lush grand prize.
The 2011 winner went home with a
1-ounce solid gold coin valued at over
$1,600. This year, the grand prize is go-
ing digital: an Apple iPad Air 2 Gold.
The fun begins with a mailer that
JM Tobacco sends to all current IPCPR
members. The mailer includes a gold-
and-black poker chip affixed to a card
with playing instructions and a list of
prizes. Recipients bring their chip to the
JM booth during show hours, sit down
at a poker table and play blackjack. The
number of his/her consecutive winning
hands is recorded, and the player with
the highest number by the end of the
show is awarded the iPad Gold. Lesser
winners receive other enviable swag,
like JM hats and T-shirts.
Even those who go bust on their first
hand enjoy some choice JM premium
handmade cigars. This year, the fea-
tured cigar is JM’s Nicaraguan, a sweet
smoke with a flavor and body tailored
to the three-to-four-a-day smoker. The
value-priced (less than $3 MSRP), all-
tobacco, handmade Nicaraguan is
available in the same eight shapes as all
other JM value-priced cigars. It comes
in Sumatra, Corojo, Connecticut and
Maduro wrappers.
“Strike Gold has been a great suc-
cess,” says Anto Mahroukian, JM’s
president. “It brings people together in
an atmosphere of camaraderie, com-
bined with gaming excitement. It also
scratches the gambling itch in us all.”
Arango Cigar Company Unveils
New
Torino by Ascorti Briar
Pipe Line
at IPCPR 2016
IPCPR Highlight:
Strike Gold
With JM Tobacco
The cigar company will give away prizes to the best
blackjack players at this year’s show.