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TOBACCO BUSINESS INTERNATIONAL
JULY/AUGUST 2015
The Swisher Sweets brand and
products have a strong and loyal
consumer base. We continue to support
through various retailer incentive
programs and in-store marketing
materials. The feedback we receive from
stores is very positive and the retailers
are pleased with the return they are
generating.
Swisher International is always
innovating. Our ideas come from
the deep connections we have with
consumers and retailers; we’re always
listening and interacting with them.
Swisher also is active in the digital and
social media space, which just adds
another valuable avenue for fostering
these connections.
We also try to innovate in our brand
marketing and adult consumer outreach.
The new Swisher Artist Project we
started this year is one example.
What promotions or introductions
are you planning for the remainder of
the year?
We are very excited to introduce
ACID Cigarillos in July 2015.
Developed by the Drew Estate
team, the premium ACID Cigarillos
are a unique smoking experience
unlike any other. Swisher is bringing
the legendary ACID taste to c-stores,
delivering higher margin potential in
an outstanding cigar.
What are your goals for the business
in 2015?
Expansion, both domestically
and internationally, is Swisher
International’s goal. One of the
biggest challenges for the industry,
which is not a new challenge, is
to deliver value to both retailers
and consumers. This is something
Swisher
has
been
extremely
successful at accomplishing and
plans to continue.
TBI
“Our ideas come from the deep
connections we have with
consumers and retailers;
we’re always listening
and interacting with them.“