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TOBACCO BUSINESS INTERNATIONAL
JULY/AUGUST 2015
I
f you follow herbal cigarettes, you
may know the Ecstacy brand. This
tobacco- and nicotine-free product
featuring a blend of all-natural herbs
and flavors that seeks to satisfy—without
addicting—smokers has been on the
market since 1996. In fact, it’s long been
a go-to product for the entertainment
industry, which uses the herbal cigarettes
in lieu of the real thing to comply with
OSHA laws and regulatory concerns
when movie, television and theater
productions call for smoking during a
scene.
In 2007, Better Life Products came across
the brand and quickly surmised that it would
be a good fit for the company.Best known for
its flagship VaporNation
business (vapornation.
com),
Better
Life
Products is dedicated
to marketing items
that offer a healthier
alternative to an existing
product category. “In
Ecstacy, we immediately
recognized a demand for
a nicotine-free, not-addictive alternative to
smoking tobacco cigarettes,” explains Greg
Gaston, the company’s marketing director.
Two years ago, with demand outpacing
the company’s ability to produce
the cigarettes, the company decided
to suspend production to focus on
Cigarettes—
Without Nicotine or Tobacco
By Jennifer Gelfand
By jettisoning the
two hallmarks of
cigarettes—tobacco
and nicotine—this
brand seeks to offer
a nonaddictive,
healthier alternative
to traditional
smoking.
Greg Gaston,
Marketing Director