Page 38 - TOB Magazine_July-August_2012

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TOBACCO OUTLET BUSINESS
JULY/AUGUST 2012
PRODUCT PROFILE
Bring on
the Berkshire
Quality Importers, a premier cigar
accessory
manufacturer
and
distributor, has announced a new
style to their desktop humidor line,
The Berkshire. The Berkshire humidors
showcase the latest design trend—going green. The humidors
boast a reclaimed wood finish and a bronze, antique mirror that
adds an element of old world sophistication. The Berkshires
have a dark rustic brown finish with oil-rubbed bronze metal
details. Both styles open and close smoothly on quadrant and
piano hinges.
The Berkshire 75 has a capacity of 50 to 75 cigars and features
a small round humidifier, brass hygrometer and a divider at the
bottom. Lined with premium kiln-dried Spanish cedar and with
a Spanish cedar aerator for improved circulation, The Berkshire
75 has a suggested retail price of $150.
The Berkshire 200 has a capacity of 200+ cigars and
features a large rectangular humidifier, brass hygrometer and
a Spanish cedar tray with divider and a divider at the bottom.
Lined with premium kiln-dried Spanish cedar and a Spanish
cedar aerator for improved circulation, the Berkshire 200 has
a suggested retail price of $280. Quality Importers Trading
Company, Weston, FL, 888-795-4839 or 954-602-5637, sales@
qualityimporters.com, www.qualityimporters.com
Favorite Flames
New
York-based
Blazer
Products
announced
the
release of four new lighters,
as well as updates to three
longtime favorites. The new
outdoor, camouflage-themed line includes four completely new
additions to Blazer Products: The Scout, a waterproof and wind-
resistant lighter available in camouflage green and bright yellow;
the Eagle, a wind-resistant and lightweight lighter available in
camouflage green and bright yellow; the Campfire CL-100, which
features an extendable neck for lighting candles, BBQs, fireplaces
andother difficult-to-reachplaces; and theBigBuddy, anoversized
twist on the classic flip-top lighter featuring a triple jet torch flame.
With MSRPs ranging from $16.95 to $35.00, the new camouflage
line is priced tomove.
Blazer Products has also given new looks to some long time
favorites. Its CG-001 lighter is nowavailablewith a choice of desert
or jungle camouflage finishes, as well as a new easy-to-spot
Hunter’s Blaze Orange. Affordable longtime favorites Venture and
Stratus Lighters each received new camouflage finish updates as
well. Blazer Products, www.blazerproducts.com
New Nestor Miranda
Following in the footsteps of the Cigar Aficionado 91-rated
Nestor Miranda Grand Reserve, Miami Cigar & Company
plans to release the 2012 edition at the IPCPR show in
August. The 6 1/8x52 box-pressed maduro cigar will
be limited to 1,500 boxes of 10 cigars. Rolled in Esteli,
Nicaragua, this year’s edition of the Grand Reserve will have
an extra kick, due to the added Nicaraguan ligero. Utilizing a
dual binder, this extraordinary cigar is capped off with a dark,
oily Connecticut broadleaf maduro wrapper aimed to please
today’s cigar smoker.
“With the 2012 edition, we were looking to add another
dimension to the Grand Reserve and what we have come up
with is a cigar that is a full bodied powerhouse,” says Nestor
Miranda. “I can’t wait to see the reaction of the consumers
when they smoke this cigar!” The Nestor Miranda Grand
Reserve 2012 will retail for $12 a stick, or $120 for a box of
10 before any local taxes. Miami Cigar & Company, www.
miamicigarcompany.com
Making Merlion
La Sirena and La Aurora have teamed up to create a new
cigar, Merlion. The name Merlion comes from a mythical
creature that is half lion and half mermaid, the perfect fit
for La Sirena and La Aurora. The Merlion will be rolled at
La Aurora Cigar Factory using six different types of tobacco.
The wrapper is a silky looking Ecuadorian Corojo, while the
binder is Sumatra from Brazil. The filler has four different
types of tobacco, including Brazilian Bahia, Dominican
Corojo, Dominican Criollo ‘98 and Nicaraguan ligero, to add
that strength that one expects from a La Sirena cigar.
The Merlion, which comes 20 in a box, is available in
three sizes: Robusto (5x50, $9.00), Toro (5.5x54 at $10.00)
and Gran Toro (6x58 at $10.50). All prices are before local
taxes. According to brand manager, Arielle Ditkowich,
“We are very excited to be working with Guillermo and La
Aurora, they have blended us a beautiful medium-bodied
cigar that is extremely complex and offers a nice contrast
to our existing line.” Miami Cigar & Company, www.
miamicigarandcompany.com