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TOBACCO OUTLET BUSINESS
JULY/AUGUST 2012
audits, as well as contraband tobacco
products.
• Social Media for the Premium
Tobacconist—Many tobacco retailers
have joined in on the social media
fervor, but even more can be brought
on by Guerrilla Social Media, founded
and discussed by Damien Smith, who
says he can offer small businesses
simple and effective solutions to
leverage the power of social media
and enhance their bottom lines.
• Scotch &Cigar Pairing/Tasting—
Master Blender Richard Paterson will
take seminar participants through the
proper process of scotch tasting and
properly pairing cigars with a favorite
scotch. Cigars will be provided by
Crowned Head.
Beyond the seminars, the IPCPR
will “use this annual gathering
as a chance to educate all of our
members on the progress of HR
1639 and S 1461, both designed to
protect premium cigars from FDA
regulation,” according to Spann. A
silent auction, which helps fund the
IPCPR’s legislative efforts, will be a
IPCPR 2011