Winston ‘Select’ Arrives at Retail

One of the best known names in consumer brand marketing launches a smooth new style.

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In a blind taste test, Winston Select performed exceptionally well with adult smokers who cited Winston Select’s overall satisfaction, smoothness and character of taste. ITG Brands is providing retailers with the same high-value buydowns as other brands in the Winston family of brands as well as specially marked 50-cents off pack promotions in April and June. POS support will include posters and point of sale kits as well as family counter mats, with select pieces featuring the tagline, “Meet the New Gold Standard.”

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