Ventura Cigar Company Reveals Archetype Chapter 3 Details


Perez-Carrillo and Michael Giannini, general manager at Ventura Cigar, have a friendship that goes back nearly 20 years. Archetype Chapter 3 is a celebration that marks their third collaboration and the beginning of a phase in the Archetype story.

“Ernesto Perez-Carrillo is one-of-a-kind,” says Giannini. “He and I go way back. We are champions of each other’s work in the cigar industry, and creative collaborators at points along the way. It made sense for us to team up and begin this new chapter of Archetype, forging a new path in its story, and celebrating a new phase in our careers. Ernesto’s a master crafter, as a creator of blends that treat the cigar smoker to an evolving flavor experience. Chapter 3 is going to be an exciting one for all of us- I just know it.”

Ventura Cigar’s Archetype collection consists of Dreamstate, Sage Advice, Strange Passage, Initiation, and Axis Mundi [read more here]. In the fall of 2018, the Archetype Mini-Series was introduced as a 3-cigar “side quest”–Crystals, Cruses and Cloaks [read more here].

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