Ventura Cigar Company Reveals Archetype Chapter 3 Details

Ventura Cigar Company Reveals Archetype Chapter 3 Details

Ventura Cigar Company has announced the latest release within their Archetype cigar line, Chapter 3. This new addition will consist of two new tobacco blends and will officially launch at the 2019 International Premium Cigar & Pipe Retailers Association (IPCPR) trade show and convention in Las Vegas.

Archetype Chapter 3 will consist of Sacred Scales and Dawn of Destiny and are crafted by famed cigar maker Ernesto Perez-Carrillo in his award-winning factory located in the Dominican Republic. This new “chapter” is inspired by the work of psychologist Dr. Carl Jung and mythographer Joseph Campbell. It taps into the Hero’s Journey, a common storytelling arc that has been shared across cultures and many works including literature, film and theatre.

Chapter 3’s Sacred Scales marks the inflection point in this journey, beginning the hero’s return to the real world from the imaginary. This full-bodied, full-flavored cigar offers a rich, signature Ernesto Perez-Carrillo smoking experience. It features a Mexican San Andres Maduro wrapper, Eucadorian binder, and Nicaraguan filler tobaccos. It will be available in a Toro (5 x 50) and Gordo (6 x 60) size.

Dawn of Destiny represents the hero’s return to reality as it travels across the threshold of flavor. A medium-to-full-bodied blend, this Perez-Carrillo-crafted cigar features a smooth wrapper from Ecuador, which surrounds a binder and filler tobaccos from Nicaragua. Dawn of Destiny will be available as a Robusto (5 x 50), Toro (6 x 52), and Gordo (6 x 60) vitola.

Perez-Carrillo and Michael Giannini, general manager at Ventura Cigar, have a friendship that goes back nearly 20 years. Archetype Chapter 3 is a celebration that marks their third collaboration and the beginning of a phase in the Archetype story.

“Ernesto Perez-Carrillo is one-of-a-kind,” says Giannini. “He and I go way back. We are champions of each other’s work in the cigar industry, and creative collaborators at points along the way. It made sense for us to team up and begin this new chapter of Archetype, forging a new path in its story, and celebrating a new phase in our careers. Ernesto’s a master crafter, as a creator of blends that treat the cigar smoker to an evolving flavor experience. Chapter 3 is going to be an exciting one for all of us- I just know it.”

Ventura Cigar’s Archetype collection consists of Dreamstate, Sage Advice, Strange Passage, Initiation, and Axis Mundi [read more here]. In the fall of 2018, the Archetype Mini-Series was introduced as a 3-cigar “side quest”–Crystals, Cruses and Cloaks [read more here].

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