Ventura Cigar Co. Ships Archetype Chapter 3

Ventura Cigar Company Releases Archetype Chapter 3

Ventura Cigar Co.’s two new Archetype Chapter 3 cigars, which debuted at the 2019 IPCPR Show, are now shipping to premium tobacco retailers. These unique blends, named Sacred Scales and Dawn of Destiny, were crafted by Ernesto Perez-Carrillo in collaboration with Ventura Cigar Co., and celebrate the longtime friendship between Perez-Carrillo and Michael Giannini, General Manager at Ventura Cigar Co. Recently debuted at the 2019 IPCPR show.

Ventura Cigar Company’s Archetype line heralds the Hero’s Journey, a common storytelling arc that has been shared across cultures and throughout time. The brand is composed of the highly rated cigars Dreamstate, Sage Advice, Strange Passage, Initiation and Axis Mundi, in addition to the 2018 3-cigar mini-series Crystals, Curses and Cloaks.

Chapter 3’s Sacred Scales marks the inflection point in this journey, beginning the hero’s return to the real world from the imaginary. Dawn of Destiny represents the hero’s return to reality.

Giannini and Perez-Carrillo have been friends for over 20 years. This collaboration is a nod to their own journeys, perfectly synched with their careers crossing paths professionally for a third time.

“Ernesto Perez-Carrillo is a hero in this industry,” says Giannini. “He’s a master of his craft, with a lifetime of stories that he weaves into his blends. Calling upon him to create for Archetype Chapter 3 was like poetry. It has been an honor to work with and call him a friend for so many years. And it is an even bigger honor to work with him again now. I hope everyone checks out these cigars—you won’t want to miss out.”

Sacred Scales is a full-bodied, full-flavored cigar that offers a rich, signature Ernesto Perez-Carrillo smoking experience, featuring a San Andres Maduro wrapper from Mexico, an Ecuadorian binder, and filler tobaccos from Nicaragua. Sacred Scales will is available in a 5 x 50 Robusto, 6 x 52 Toro and 6 x 60 Gordo.

Dawn of Destiny is a medium- to full-bodied blend that features a smooth wrapper from Ecuador, which surrounds a binder and filler tobaccos from Nicaragua. Dawn of Destiny is available in a 5 x 50 Robusto, 6 x 52 Toro and 6 x 60 Gordo.

For more information about Archetype Cigars, or any other cigars in the Ventura Cigar Company portfolio, visit