JUUL Labs, Inc. has announced the appointment of Kevin Burns as its new CEO.
Burns spent more than 12 years as a partner at TPG Capital, one of the world’s largest private equity investment firms with a focus on leveraged buyouts, growth capital and leveraged recapitalization investments in distressed companies and turnaround situations. Previous to joining JUUL, Burns was president and chief operating officer of Chobani.
Burns commented: “JUUL is already the number-one vapor product in the U.S., with a robust product roadmap and a deeply loyal and fast-growing consumer base of adult smokers. The company’s mission to eliminate cigarettes is an important one, and I am confident that JUUL Labs is well-poised to accomplish it.”