TPE 2019 Exhibitor Profile: Pyxus International

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You have a joint venture with the North Carolina-based industrial hemp processor Criticality. What products do you have in the CBD category?
Christian Cypher: On the CBD side, through our joint venture Criticality, we are leveraging Pyxus’ 145 years of agronomy expertise to become a leader in CBD oil production and consumer products. As of December 2018, Criticality’s CBD brand, Korent, offers full-spectrum oil drops in two flavors, vanilla mint and grape, in multiple sizes and concentrations. At TPE, we will showcase Korent products.

During the expo, we will also showcase the engine that drives and differentiates a lot of our consumer-facing brands, called SENTRI, our proprietary track-and-trace technology that gives consumers and businesses peace of mind that they have full visibility into everything that goes into manufacturing our consumer-facing products. We will have iPads at TPE where, for each of our consumer-facing products showcased, the consumer will be able to take a product-specific lot number and enter it into the SENTRI system. They will then be provided with information on that product, from source to market.

We take our products’ stewardship very seriously. All of our brands have a strong science-based approach, and we want to be sure we provide our customer with the peace of mind that they expect and want.

What else is it important for retailers to know about Pyxus?
Dillon: Pyxus, our company’s new name, was inspired from the Greek word for “compass.” The name expresses our commitment to exploring new directions for the benefit of our people, our products and the planet as we move forward as a trusted provider of responsibly produced, independently verified, sustainable and traceable agricultural products and services. This is a great value proposition for consumers, retailers and distributors. Pyxus is a company that offers multiple brands and products across various spaces, all of which are scientifically produced to the highest standards. We are a one-stop shop. Whether [you’re] looking for nicotine, flavors or CBD products, you are able to find everything under the Pyxus umbrella.

For more information on Tobacco Plus Expo (TPE) 2019 or to register to attend, visit tobaccoplusexpo.com.

This story first appeared in the January/February 2019 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.

 Story Jennifer Gelfand, editor-in-chief of Tobacco Business Magazine.