This Pipe Life

    Scandinavian Tobacco Group’s new online space for pipe smokers can also serve as a resource for retailers and their employees.

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    One of the goals of This Pipe Life is for the site to debunk the misconception that pipe smoking is a hobby intended for older generations. The site features articles, pipe tobacco education, community interaction in forums, a growing database of pipe clubs and events, and a mosaic of pictures from pipe smokers around the world that shows off not only the popularity of pipes, but the diversity of pipe smokers as well. If you ask Petersen if anybody really smokes a pipe anymore, he’ll point you to the website as evidence that pipes and pipe tobacco are far from being dead in the industry, and that they are part of a tobacco category that still has a lot of excitement and activity going on.

    Check out Scandinavian Tobacco Group’s This Pipe Life online at thispipelife.com.

    Story by Antoine Reid