The Rebirth of an App

Drew Estate Breaks new technological ground with its Drew Diplomat program.

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In just six months, the response to Drew Diplomat has been so strong that Drew Estate already sees some of its competitors developing apps of their own. But the company isn’t worried about possible competition in the app arena. “The Drew Diplomat app provides a home for Drew Estate fans to interact with each other, sharing ‘the force,’ if you will. When Drew Estate started we were the antithesis to everything ‘status quo’ in the cigar industry,” explains Drew. “Of course our competitors are watching, and they can replicate parts and pieces of the applications. What they can never replicate is our relationship with the consumers, so we are not afraid.”

To learn more about the Drew Diplomat program, visit drewdiplomat.com.

Read the full version of this story in the January/February 2017 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary issue of the magazine. Click here to sign up.