The Power of Disconnecting

Want to improve your tobacco business and your performance on the job? You need to disconnect. Here are 3 reasons disconnecting is not only good for your business but also for your health.

Power of Disconnecting

Want to be a better entrepreneur? Then you need to disconnect. It may sound strange–especially coming from a publication like Tobacco Business where hustle and grind is often the heart and soul of many of the entrepreneurs and businesses profiled–but it’s true.

To understand the importance of disconnection, you must first look at the consequence of overworking yourself–burnout. There are countless studies detailing the possible consequences of overworking yourself. Pulling in too many hours of overtime can lead to depression according to a study by Whitehall. According to the American Psychological Association, overworked employees cost U.S. businesses an estimated $300 billion per year due to diminished productivity, high employee turnover, and higher insurance, medical and legal costs. Bottom line, we’re putting in more hours, staying connected and tethered to our jobs more and though there may be a slight bump in the bottom line, we’re no better for it.

Disconnect. It sounds scary and counter-productive but it’s the key to success, especially in today’s tobacco industry.

“Disconnection is a really a good thing because it’s a time when things start to surface up,” explains Michael Giannini, Creative Director of Ventura Cigar Company. “For me it’s when I’m driving in my convertible with the top down listening to music. Sometimes I don’t even know I have music on because I’m thinking about something and am like, ‘Wow, that’s cool!’”

Here are 3 reasons why disconnecting can not only improve your quality of life but make you better professionally as well:

1. Disconnecting Can Help You Relax and Boost Your Creativity
In a study published in the Harvard Business Review titled “Making Time Off Predictable,” a group of participants that identified as workaholics reported a greater work/life balance and increased job satisfaction when they took regular breaks.

For serial entrepreneur Matt Booth of Room101, some of his best ideas have come from when he’s allowed himself to disconnect and rest. “Pay attention when falling asleep,” he advises. “It is at the moment you begin to separate from consciousness [when] your mind is the most free to wander. Keep a note pad within reach so you can chart ideas as they materialize. You may not remember them in the morning.”