Swedish Match Broadens Reach of Nicotine Pouch

ZYN will be available in a variety of flavors across the western U.S.

Swedish Match ZYN

Swedish Match ZYNSwedish Match plans to expand distribution of ZYN, a “tobacco-free” nicotine pouch, throughout the western U.S. ZYN is now available for purchase in more than 4,000 stores in Arizona, California, Colorado, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington and Wyoming. The product will also be sold to all participating states in the U.S. through northerner.com.

“ZYN’s strong results in the introductory launch have consumers demanding it in more stores,” explains Ryan Ganley, senior brand manager for ZYN, U.S. Division at Swedish Match, which develops, manufactures, and sells a wide range of tobacco products, including General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket. “Swedish Match is thrilled to bring such an innovative product to additional states in the U.S.”

Describing ZYN as a “game changer,” Ganley says the pouch contains nicotine derived from tobacco leaves and food grade ingredients. ZYN is available in a variety of flavors, including cool mint, wintergreen, cinnamon, peppermint, spearmint and coffee. All flavors are available in two strengths, 3 and 6 mg of nicotine, so users, who place the pouch under the upper lip, can have a “level of control over their experience.”

“ZYN offers consumers a clean, discreet and convenient way to enjoy complete nicotine satisfaction,” he notes. “It can be used anywhere without ever having to worry about refills or batteries.” For additional information on Swedish Match’s ZYN, visit ZYN.com.

subscribe to tobacco business