Premium vodka maker Stoli Vodka has announced the launch of its latest product–Stoli Cucumber. Stoil has been introducing flavored vodkas to the sprits market since 1962 and its latest offering comes just in time for the summer. Stoli Cucumber is described by the company as “crisp and clean on the palate, bursting with savory cucumber taste and a soft smooth finish.” At various retail outlets, Stoli Cucumber will be sold with Tajín chile seasoning affixed to the bottle, providing a zesty garnish to coat the rims of glasses.
“Stoli has the best flavored vodkas on the market – an important and strategic segment of the overall Stoli business,” said Russell Pareti, senior vice president of marketing for Stoli Group USA. “We recognized an opportunity for a high-quality premium cucumber vodka, given the rise in demand for this fresh taste in cocktails. We could not be prouder of Stoli Cucumber, which will complement our existing portfolio very well. Thus far, the reception from the trade and bartenders has been overwhelmingly positive and we look forward to bringing new consumers into the Stoli Vodka franchise with this new flavor addition.”