Steve Lochan Named General Manager of Casa de Montecristo

Casa de Montecristo

Steve Lochan will assume the position of General Manger of Casa de Montecristo, the retail premium cigar stores owned by Tabacalera USA. Lochan has more than 18 years of broad sales and management experience. Previous to working with Tabacalera USA he was the Vice President of Operations, Strategy and Execution at Toys R Us, where he oversaw store operations across 875 locations, focusing primarily on strategy and tactics involving brand building, pricing, specialty retail communications and mentoring and developing managers.

“Steve, along with the Casa de Montecristo team, will lead the exciting expansion plan and development of the Casa de Montecristo retail stores,” said Javier Estades, head of Tabacalera USA and Lochan’s new supervisor.